Michael Patland Email and Phone Number

• Designed digital marketing strategy spanning owned, earned, and paid media to support a competitive brand image in company's local marketplace.• Start-to-finish website development, including SEO and majority self-generated content. Grew website traffic to 4,160 unique visitors in 2022, with 250 of those converting to new students. This represents the majority of leads sustaining the business.• Launched paid media campaign to drive customers through marketing funnel. Primarily… Show more • Designed digital marketing strategy spanning owned, earned, and paid media to support a competitive brand image in company's local marketplace.• Start-to-finish website development, including SEO and majority self-generated content. Grew website traffic to 4,160 unique visitors in 2022, with 250 of those converting to new students. This represents the majority of leads sustaining the business.• Launched paid media campaign to drive customers through marketing funnel. Primarily focusing on Facebook, Instagram, TikTok, Google Ads, and Yelp. Show less

• Strategic partner on leadership team ensuring company meets performance, profitability, and growth expectations.• Accountable for P&L, Balance Sheet, Chart of Accounts, Expense Budgets, and Revenue Forecasting.• Provided reports in QuickBooks and Teamwork software on the operating condition of the company, as well as analysis and recommendations for improvement.• Led existing Design and Web Development departments to achieve goals and meet productivity expectations.• Developed… Show more • Strategic partner on leadership team ensuring company meets performance, profitability, and growth expectations.• Accountable for P&L, Balance Sheet, Chart of Accounts, Expense Budgets, and Revenue Forecasting.• Provided reports in QuickBooks and Teamwork software on the operating condition of the company, as well as analysis and recommendations for improvement.• Led existing Design and Web Development departments to achieve goals and meet productivity expectations.• Developed new Marketing Services department. Included staffing, sales, and service development. Services included SEO, Social Media Management, Paid Media, Email Marketing, and Consulting.• Worked closely with core clients and team members to ensure they were getting everything they needed from the company and course correcting strategy and processes where necessary.• Represented the agency with clients, vendors, and business partners. Show less

• Guided average revenue growth of 8% YoY through critical periods (2020-COVID & 2021-Glass Fire) by optimizing existing sales channels, and launching new ones, including: Online, Corporate, Retail, and Wholesale. (2022 Revenue: $1.5M) • Raised Wine Club management standards to increase new member growth by an average 26% YoY, exceeding SVB’s reported Napa County average in 2021. (2021 New Members: 239)• Increased case sales by an average 9% YoY, keeping sales and demand just above… Show more • Guided average revenue growth of 8% YoY through critical periods (2020-COVID & 2021-Glass Fire) by optimizing existing sales channels, and launching new ones, including: Online, Corporate, Retail, and Wholesale. (2022 Revenue: $1.5M) • Raised Wine Club management standards to increase new member growth by an average 26% YoY, exceeding SVB’s reported Napa County average in 2021. (2021 New Members: 239)• Increased case sales by an average 9% YoY, keeping sales and demand just above production, and in so enabling targeted production growth. (2022 Cases Sold: 1,300) • Created and chaired an Advisory Board of 7 members. Organized and led quarterly, full day roundtable meetings to assess the “State of the Union” and advise leadership on long-term strategy. • Managed team of 5 full-time and +5 seasonal or contract workers/agencies.• Established strategic direction thru formalized 5 Year Road Map, S.W.O.T. Analysis, KPI Analysis, Customer Research (Interviews & Surveys), and Goal Setting. Show less

• Established and executed digital marketing strategy thru Website Redesign, SEO, Email, Social Media (Paid & Organic), and Third Party Paid Advertisement. Online sales grew from <$10K to >$100K. • Engaged in networking to raise the profile of and drive traffic to the winery, including association with: Local Advocacy Groups, Clubs, Hotels, Restaurants, Tour Services, and more.• Organized and hosted internal events, including: Winemaker Dinners (25pp) and Release Parties (+100pp)… Show more • Established and executed digital marketing strategy thru Website Redesign, SEO, Email, Social Media (Paid & Organic), and Third Party Paid Advertisement. Online sales grew from <$10K to >$100K. • Engaged in networking to raise the profile of and drive traffic to the winery, including association with: Local Advocacy Groups, Clubs, Hotels, Restaurants, Tour Services, and more.• Organized and hosted internal events, including: Winemaker Dinners (25pp) and Release Parties (+100pp) ; Represented in Trade Show and Charity events (+1,000pp).• Hosted VIP private parties for tours & tastings. Average Sale per Party: $600. Club Sign-Up Rate: 65% • Created promotional programs, including Loyalty, Collaborations and Seasonal Specials.• Developed wine labels, winery website, and winery collateral. Show less

• Managed wine program (50 SKUs) for The Province, a high-end Asian-fusion restaurant located within the Bay 101 Casino.• Worked with major suppliers, as well as individual wineries, to curate an effective wine list based off customer and sales data.• Collaborated closely with management regarding inventory and staff training in order to maintain a competitive wine and service offering.

• Developed and supervised a winery rotational program for residential high-rise 399 Fremont.• Organized high-end wineries for monthly features, adding value to the building’s residents and giving wineries valuable exposure and sales opportunities.