Michael Patton Email & Phone Number

Weatherford, TX, US

• Founded Yoga Vida with a $160k loan, growing it into one of NYC's premier yoga studios with four locations and an industry-leading teacher training program.
• Led the company through significant growth and industry cycles, expanding its reach while maintaining a focus on community development, new growth verticals and business scalability.
• Strategically navigated the company through the COVID-19 crisis by pivoting to digital and surrendering all four NYC leases by June 2020, positioning the company to maximize shareholder value and ensure long-term.
• Orchestrated the successful acquisition of Yoga Vida by FitLab in November 2022, solidifying the brand's legacy and market presence in the wellness industry.
• Led a landmark legal battle against the New York Department of Labor to challenge the reclassification of yoga instructors as employees instead of independent contractors. Successfully secured a victory at the New York.
• Named Best Yoga Studio in NYC by New York Magazine, showcasing exceptional performance and brand reputation.

Youngsville, New York, US

• Forged high-impact strategic partnerships to support the launch and growth of Hemlock Neversink, FSH's new luxury spa hotel, driving brand visibility and increasing guest engagement.
• Identified and initiated key operational upgrades in technology, revenue management and sales & marketing strategies, resulting in enhanced efficiencies & optimized pricing.
• Reorganized and streamlined operational structures at Hemlock Neversink, improving efficiency, accountability and guest impact.

Newport Beach, CA, US

• Spearheaded the acquisition of multiple boutique fitness, product, and events-based companies for FitLab, managing all aspects of due diligence, financial analysis, acquisition documentation, and post-acquisition.
• Developed and executed a comprehensive real estate strategy, overseeing lease negotiations, drafting, and execution, while implementing real estate management software to optimize and streamline operations.
• Led national expansion efforts by collaborating with a top-tier real estate brokerage, refining negotiation strategies, and identifying prime locations to support FitLab's strategic growth across key markets.

• Acquired and transformed a 62-acre residential luxury estate into a Retreat Center and event venue.
• Built a regenerative farm and 3,000-square-foot greenhouse on a luxury estate, cultivating and propagating all seeds to supply 90% of the produce during peak season, creating a unique seed-to-table dining experience.
• Successfully navigated complex regulatory processes, securing approval from local town boards and state agencies to host events during the COVID-19 pandemic, demonstrating adaptability and effective.
• Pivoted business strategy during the pandemic to enable revenue generation, implementing innovative health and safety measures and expanding digital marketing efforts, ultimately leading to a successful exit.

Montreal, QC, CA

• Executed diverse futures and options trades for hedge funds and high-net-worth individuals on a futures sales desk.
• Market focus includes commodities, bonds, indexes, and FX.