Michael Pearce Email & Phone Number

Penn, Buckinghamshire

Independent Consultant. Customer Relationship Marketing (CRM) specialist with book written on the subject - " Customer Relationship Marketing: How to Develop and Execute a CRM strategy" - being published in 2021.

Thame, Oxforshire

• Following sale of Data Know How to bespoke software solutions company, Adactus, retained responsibility as CRM director. Advising the management team on CRM applications and CRM-based client development. Also providing.
• Utilised data to enable clients to target marketing efforts effectively, driving sales and long-term profitability.

London, United Kingdom

• Established, led and developed this data company with the mission of supporting clients in ‘turning data into profit’ via the provision of direct marketing services, bespoke customer databases and related consultancy.
• Delivered growth to peak turnover of £935k at a margin of 18.2%.
• Led the sale of the company to Adactus Ltd in 2016.
• Empowered a wide range of organisations with enhanced decision-making capability through the delivery of customer centric databases. This improved their capacity to target potential clients and engage and retain.
• Marketing Director – Clarion Eventso Led marketing activity, with an emphasis upon positioning and repositioning events and developing and implementing a more proactive approach to marketing strategy. o Embedded a more.

• Led this Direct Marketing Agency with specialist focus on Relationship Marketing: the strategic process designed to create, develop and retain a brand’s best customers (i.e. those who contribute most to profit) through.
• Won numerous awards for creativity and effectiveness for campaigns on Peaudouce, Peperami and Glenmorangie.
• Over a 7-year period, delivered an additional £336.5k turnover and a 215% ROI for Glenmorangie.Board Engagements:
• Non-Executive Director – Ladbrokes (Vernons)o Primary role of arresting the decline of interest in the football pools, stabilising and retaining existing business whilst developing products to move away from football.

• Founded and managed this consultancy, supporting a diverse client-base with sales and marketing strategy, organisational structure, trade marketing and database management services. Sectors included food & drink.
• Spearheaded growth to turnover of £900k pa with profits of £120k pa at the time of sale.