Michael Peckham Email & Phone Number

St. Louis, Missouri, United States

As Design Director, I was accountable for working with product development, sales, and manufacturing teams to design, conceptualize, materialize, detail, and develop a balanced collection of women’s athleisure lifestyle apparel with a focus on product relevance and commercial viability while effectively capturing the brand's essence.To carry out my mandate, I leveraged all available data points – including trends, competitive landscape, channel feedback, and customer insights – to identify new product and category opportunities to achieve long-term growth plans.I also guided new product development from briefs through the creative process by planning work flows, setting clear direction and priorities, and driving cooperation between design, development, and sourcing teams.Among my accomplishments, I have:➥ Routinely identified market trends and incorporated them seamlessly into the brand language/identity.➥ Consistently achieved target objectives for margin, costing menu, factory costs, and MSRP.➥ Steered the organization through a challenging pandemic business environment by identifying new target demographics and categories compatible with evolving consumer needs, driving YoY digital sales of 35% and total brand sales of 25% in FY 2020. ➥ Led a tactical pivot to slippers after identifying a need due to the sudden increase in work-from-home staff; working with sales, marketing, and analytics teams to deliver a focused product aligned with their needs.➥ Facilitated a period of rapid growth, going from 96th place to 66th place on the national brand ranking over 1 year.➥ Managed multiple design teams, developing a product and design roadmap to guide them.

Covina, Ca

As Director of Product Development, I was tasked with leading the research, design, and development of new mass-market and mid-tier private label branded footwear products, from initial product brief through manufacturing, driving innovation throughout the product development life cycle.Here are some of the ways I’ve made significant contributions to business performance:➥ Analyzed, identified, and capitalized on new market opportunities; making significant gains in the men’s and women’s casual and outdoor categories.➥ Combined sourcing efforts with margin-conscious design/development to double the number of active mid-tier accounts.➥ Partnered with sales teams to design, develop, and market high-ROI products, including the well-received Everest brand beach sandal line.➥ Time-tested strategist and entrepreneur, routinely pioneering in-demand products that fill a space in the market.➥ Collaborated with overseas technicians to ensure a seamless, on-time commercialization process.

Huntington Beach, Ca

As Director of Product Development & New Business Acquisitions, I was responsible for representing the factory group stateside. I routinely generated new business partnerships with West Coast-based footwear brands in addition to overseeing new product development for LXJ business partners. Here are some of the ways I’ve made positive contributions to business growth:➥ Developed targeted products for established brands, such as Sketchers and Tom’s. ➥ Facilitated average annual sales of over $50M.➥ Launched the New Balance Numeric skateboarding line; working with a professional skateboarder to market and commercialize the brand.➥ Tasked by top leadership with managing the Groove brand’s product team on top of regular duties, leveraging extensive industry network to drive sales.➥ Recognized across the organization for a versatile skillset; designing mass-market, mid-tier, and branded products for a range of clients, from Fortune 500 companies to smaller niche brands.

Greater Los Angeles Area

As Director of Design, I was tasked with overseeing all in-house product development for Kids, Women’s, and Men’s performance lines. Among my responsibilities, I served as key product liaison between the C9 brand licensor (Hanes) and the retailer (Target). I also partnered with the President to design, develop, and commercialize a suite of product lines.Some of my accomplishments include:➥ Facilitating over $50M in annual sales, shipping over 15M pairs of shoes during entire tenure.➥ Ensuring that footwear matched corresponding apparel pieces for Hanes products in terms of color palette and price point.➥ Incorporating cutting-edge technologies and modern styling into targeted retail slots.

St Louis, Missouri, United States

I joined Brown Shoe in 2002, where I had the privilege of working on some high-profile projects.Some of my accomplishments include:➥ Growing the Champion brand from $5M to $25M+ in annual sales through early trend recognition and speed to market.➥ Achieving majority inventory placement in the athleisure category with Fortune 500 retailers.➥ Served as Lead Designer driving product assortment and the development process.

Bachelor Of Fine Arts - Bfa, Design And Drawing

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