Michael Pelham Email & Phone Number

-Lead producer working directly with creative teams, marketing stakeholders, website development teams, and business operations on a global level-Lead producer and decision-maker for worldwide interactive retail demonstrations-Direct project teams of 5 to 30, train junior and freelance producers, manage budgets and time of department producers and creatives, work within Agile team including members from around the world-Manage all forms of media content: video, audio, photography, animation, graphics, interactive and more-Extensive experience producing content at scale, e.g. video/audio versioning, and photography versioning, for social media, Bose.com and third-party websites-Manage production of worldwide retail demonstrations, overseeing 100 to 9,000 assets per project in multiple languages and formats-Build foundational assets establishing worldwide design and creative brand standards for 20+ campaigns-Produce remote and on-location video and photo shoots in US, Mexico, UK, and Australia, managing production companies, directors, set designers, photographers, and production staff-Cast talent, source and license external content including music, stock photos and footage, work with legal department to generate and negotiate contracts-Extensive experience working with brand partners including Best Buy, the NFL, Target, and more-Standardize qualitative and stress testing of interactive display demonstrations resulting in 30% improvement in demonstration success rate-Skilled liaison connecting the needs of marketing with creative teams while navigating the nuances of production and corporate environments-Piloted financial initiative resulting in department savings of approximately 7.5 million dollars over a 10 year timespan

New York City Metropolitan Area

-Clients included: GMC, Frigidaire, J&J, Century 21, Unilever, Nokia, Hellmann’s, and Milk -Recorded celebrity V.O. talent including Will Arnett, J.K. Simmons and NFL’s Harry Kallas-Selected directors, design companies, post-production facilities and talent alongside creative team-Reviewed commercial edits for content, timing, product correctness and talent residuals-Prepared and organized budgets, schedules, shot lists, storyboards, scripts and product information -Produced GMC running-footage shoots; established a catalog of footage used across the country in hundreds of broadcast TV ads -Produced over 50 radio commercials, 40+ animatics, photomatics, and pitch videos