Michael Pendleton Email & Phone Number

California, United States

Delray Beach, Florida, Us

✚ Bumped email sales attribution from $100K per day to $150K per day within only 24 months (with daily email volume of around 2 million)✚ Increased time on site by 4X for targeted parts of the site (especially “freemium” focused)✚ Working with Validity (FKA Return Path), boosted gmail inbox deliverability from 85% to 100% (this is virtually unheard for content branded “adult” in nature)✚ Created a $20K per month cross-sell channel, which was simple to implement, and was/is not subject to affiliate payouts✚ Added $400K per month in sales by streamlining elements of the customer journey, optimizing default settings for non-paying accounts, and overhauling the style guide to be more gender-inclusive (especially toward females and transexual/non-binary segments)

Saratoga, Ca, Us

Assist a handful of multinationals to syndicate content in the US; manage copywriting & editing SEO articles; outsource digital media production, including infographics, whitepapers, & backlinks; deploy multi-channel SEO (Google & Bing friendly); Wordpress Theme setup & blog production. Migrate email production from public IPs (via ESPs such Constant Contact, Mailchimp, & Mailgun) to private IPs without getting red flagged; formulate A/B automated/triggered email, safe senders inbox strategies, & unobtrusive opt-in weekly or monthly newsletters.

Parent company chartered to create jobs in Oakland through the EB-5 program. Directed successful online marketing & public relations campaign to attract $100MM from foreign investors. Through sister company, Runway Startup Incubator, I worked with Fly Emirates (producing all the copywriting & guerrilla promotional tactics to attract 1,000 of the most brilliant coders in Silicon Valley) to max out Emirates first ever San Francisco 24-hour Coding Hackathon; also promoted both 501(3)(c) Warriors Watch Foundation (serving SF Bay Area youth) & LightHouse for the Blind. Also published press launch for Michelson Runway EdTech Accelerator. In addition, produced lead generation for University of Phoenix, Kaplan, & DeVry, Jacuzzi, Hearst Media, plus content for senior healthcare, travel, dining, city guides, cyber-crime & home security.

Recruited by VC group to name the company & devise organic search strategies for saturated big-dollar verticals, such as online education, financial services, & healthcare. Advise & train clients in best practices customer acquisition, such as content development, blogs, site navigation, SEO, YouTube, & social. Most SERPs achieved first page on Bing & Google - & some “no budget” YouTube videos were on the first page for several years.

New York, New York, Us

(fka Adchemy) Responsible for high-volume customer acquisition in consumer Financial Services & Online Education. During a $63MM injection from Microsoft, Adchemy comprised two business units: Search Software Dev & Performance Marketing. I was hired to leverage a legacy email DB with 12M records. Quickly deployed CRM, & created segmentation & reporting for an email drip campaign (via CheetahMail/Experian before moving to private IPs). After 90 days, Adchemy’s “money left on the table” became a $150K per month email revenue stream. The channel enjoyed quarterly profit throughout 2012, before John Sculley’s Zeta Interactive acquisition.

Miami Beach, Fl, Us

Hired to increase value per user of 20-million member dating & social network. Managing a familiar “freemium” business model, simplified the consumer experience & site appeal, increased visits per member, total time on site, & immediate boosts in customer acquisition & retention. Strategies achieved a 15% revenue gain in less than 18 months. Highlights:✚ 100% boost in women on site – the most expensive customer to acquire & keep active on dating sites - through softening overly male language & content, plus creating weekly engagement incentives & rewards.✚ Obvious measurable revenue gains from 5 million daily emails (A/B tested everything).✚ Struck most lucrative balance of subscription options (e.g., one month, six month, one year, etc.).✚ Converted 4% more first-time visitors by introducing “free to look” member galleries, profile previews with photos that pop, more compelling search criteria, & direct links to real members.

Pleasanton, California, Us

ClearLead is a “pay for performance” SEM lead generation company. I was tasked with preparing the company for merger/acquisition (by the likes of Omniture or QuinStreet). ✚ Generated 1000s of “qualified” leads for real estate, financial services, senior living, & technology clients.✚ Acted as creative director & copywriter for corporate website redo & dozens of direct marketing programs.

Carrollton, Tx, Us

Enlisted by award winning (San Jose Business Journal’s “Fastest Growing Companies”) national e-tail office furniture company to poise company for acquisition.✚ Boosted ROI on advertising by 3X, simultaneously doubling visitors per month & cutting ad spend by 15%.✚ Quickened online customer acquisition by 40% by simplifying navigation, cleaning up form fills & calls to action, & adding life to sales images & videos.

Delray Beach, Florida, Us

Reporting to the CEO, wrote all the web & email copy for the world’s largest online dating network (including 17 sites in 12 languages), propelling the company from a small personals boutique into a $20MM per month social networking phenomenon. Company sold in 2007 for $500MM.✚ Adjusted target audience messaging, which turned out to be a vital component in elevating FriendFinder’s daily revenue from $150,000 to $650,000.✚ Generated $3MM per month through email newsletters & weekly matches to 60M customers.✚ Achieved record-high on-site & email customer conversions (20% opens; 40% clicks).✚ Identified & exploited new revenue channels (e.g., doubled revenues on Christian site by expanding into Catholic Filipino & Brazilian segments; cross-sold South American dating sites to US & European audiences; & launched new sites ItalianFriendFinder, IndianFriendFinder, JewishFriendFinder, & GayFriendFinder).✚ Hired & managed a staff of 5 writers, overseeing content creation, adhering to editorial tone & brand.✚ Interacted freely & productively with engineers, designers, customer service reps, & affiliate sales teams in applying consumer-friendly changes to all web properties, email, & customer communications.

Drove product introductions & PR for several tech, dating, & fitness enterprises. Acted as interim VP & Creative Director for a VC-funded NetSuite Integration company; & produced promotions for action star Larry Lam’s Studio Kicks (he's starred with Will Smith, Uma Thurman, Tom Cruise, Halle Berry, Jackie Chan, Jet Li, Jessica Biel, Keanu Reaves, Jennifer Garner, & everyone else), resulting in the grand opening of a second high-end martial arts & yoga studio.

Us

Created direct response customer acquisition strategies for the 3 years the agency was voted “10th Fastest Growing Private Company in Silicon Valley” by San Jose Business Journal.✚ Doubled customer response rates by formulating & testing promotional tactics, such as list creation, design elements, copy tricks & callouts, coupon codes, & calls to action✚ Clients included Embarcadero Technologies, IDG, E.piphany, Prodigy (SBC), Toshiba Medical Systems, Siemens, MERANT (Serena), Business Objects, Blue Coat, TradeBeam, Agilera, SAP, HP-Interex, & many more

Ba, Creative Arts (English, Music, Art History, Theatre)

Editorial Certification, Associated Press