✚ Bumped email sales attribution from $100K per day to $150K per day within only 24 months (with daily email volume of around 2 million)✚ Increased time on site by 4X for targeted parts of the site (especially “freemium” focused)✚ Working with Validity (FKA Return Path), boosted gmail inbox deliverability from 85% to 100% (this is virtually unheard for content branded “adult” in nature)✚ Created a $20K per month cross-sell channel, which was simple to implement, and was/is not subject to affiliate payouts✚ Added $400K per month in sales by streamlining elements of the customer journey, optimizing default settings for non-paying accounts, and overhauling the style guide to be more gender-inclusive (especially toward females and transexual/non-binary segments)

Assist a handful of multinationals to syndicate content in the US; manage copywriting & editing SEO articles; outsource digital media production, including infographics, whitepapers, & backlinks; deploy multi-channel SEO (Google & Bing friendly); Wordpress Theme setup & blog production. Migrate email production from public IPs (via ESPs such Constant Contact, Mailchimp, & Mailgun) to private IPs without getting red flagged; formulate A/B automated/triggered email, safe senders inbox strategies, & unobtrusive opt-in weekly or monthly newsletters.

Parent company chartered to create jobs in Oakland through the EB-5 program. Directed successful online marketing & public relations campaign to attract $100MM from foreign investors. Through sister company, Runway Startup Incubator, I worked with Fly Emirates (producing all the copywriting & guerrilla promotional tactics to attract 1,000 of the most brilliant coders in Silicon Valley) to max out Emirates first ever San Francisco 24-hour Coding Hackathon; also promoted both 501(3)(c) Warriors Watch Foundation (serving SF Bay Area youth) & LightHouse for the Blind. Also published press launch for Michelson Runway EdTech Accelerator. In addition, produced lead generation for University of Phoenix, Kaplan, & DeVry, Jacuzzi, Hearst Media, plus content for senior healthcare, travel, dining, city guides, cyber-crime & home security.

Recruited by VC group to name the company & devise organic search strategies for saturated big-dollar verticals, such as online education, financial services, & healthcare. Advise & train clients in best practices customer acquisition, such as content development, blogs, site navigation, SEO, YouTube, & social. Most SERPs achieved first page on Bing & Google - & some “no budget” YouTube videos were on the first page for several years.

(fka Adchemy) Responsible for high-volume customer acquisition in consumer Financial Services & Online Education. During a $63MM injection from Microsoft, Adchemy comprised two business units: Search Software Dev & Performance Marketing. I was hired to leverage a legacy email DB with 12M records. Quickly deployed CRM, & created segmentation & reporting for an email drip campaign (via CheetahMail/Experian before moving to private IPs). After 90 days, Adchemy’s “money left on the table” became a $150K per month email revenue stream. The channel enjoyed quarterly profit throughout 2012, before John Sculley’s Zeta Interactive acquisition.

Hired to increase value per user of 20-million member dating & social network. Managing a familiar “freemium” business model, simplified the consumer experience & site appeal, increased visits per member, total time on site, & immediate boosts in customer acquisition & retention. Strategies achieved a 15% revenue gain in less than 18 months. Highlights:✚ 100% boost in women on site – the most expensive customer to acquire & keep active on dating sites - through softening overly male language & content, plus creating weekly engagement incentives & rewards.✚ Obvious measurable revenue gains from 5 million daily emails (A/B tested everything).✚ Struck most lucrative balance of subscription options (e.g., one month, six month, one year, etc.).✚ Converted 4% more first-time visitors by introducing “free to look” member galleries, profile previews with photos that pop, more compelling search criteria, & direct links to real members.

ClearLead is a “pay for performance” SEM lead generation company. I was tasked with preparing the company for merger/acquisition (by the likes of Omniture or QuinStreet). ✚ Generated 1000s of “qualified” leads for real estate, financial services, senior living, & technology clients.✚ Acted as creative director & copywriter for corporate website redo & dozens of direct marketing programs.

Enlisted by award winning (San Jose Business Journal’s “Fastest Growing Companies”) national e-tail office furniture company to poise company for acquisition.✚ Boosted ROI on advertising by 3X, simultaneously doubling visitors per month & cutting ad spend by 15%.✚ Quickened online customer acquisition by 40% by simplifying navigation, cleaning up form fills & calls to action, & adding life to sales images & videos.

Reporting to the CEO, wrote all the web & email copy for the world’s largest online dating network (including 17 sites in 12 languages), propelling the company from a small personals boutique into a $20MM per month social networking phenomenon. Company sold in 2007 for $500MM.✚ Adjusted target audience messaging, which turned out to be a vital component in elevating FriendFinder’s daily revenue from $150,000 to $650,000.✚ Generated $3MM per month through email newsletters & weekly matches to 60M customers.✚ Achieved record-high on-site & email customer conversions (20% opens; 40% clicks).✚ Identified & exploited new revenue channels (e.g., doubled revenues on Christian site by expanding into Catholic Filipino & Brazilian segments; cross-sold South American dating sites to US & European audiences; & launched new sites ItalianFriendFinder, IndianFriendFinder, JewishFriendFinder, & GayFriendFinder).✚ Hired & managed a staff of 5 writers, overseeing content creation, adhering to editorial tone & brand.✚ Interacted freely & productively with engineers, designers, customer service reps, & affiliate sales teams in applying consumer-friendly changes to all web properties, email, & customer communications.

Drove product introductions & PR for several tech, dating, & fitness enterprises. Acted as interim VP & Creative Director for a VC-funded NetSuite Integration company; & produced promotions for action star Larry Lam’s Studio Kicks (he's starred with Will Smith, Uma Thurman, Tom Cruise, Halle Berry, Jackie Chan, Jet Li, Jessica Biel, Keanu Reaves, Jennifer Garner, & everyone else), resulting in the grand opening of a second high-end martial arts & yoga studio.

Created direct response customer acquisition strategies for the 3 years the agency was voted “10th Fastest Growing Private Company in Silicon Valley” by San Jose Business Journal.✚ Doubled customer response rates by formulating & testing promotional tactics, such as list creation, design elements, copy tricks & callouts, coupon codes, & calls to action✚ Clients included Embarcadero Technologies, IDG, E.piphany, Prodigy (SBC), Toshiba Medical Systems, Siemens, MERANT (Serena), Business Objects, Blue Coat, TradeBeam, Agilera, SAP, HP-Interex, & many more