Michael Pereyra Email & Phone Number

Miami, Fl, Us

Miami

Planet IFE is a company specializing in the design and implementation of communication strategies in travel media via advertising placement on airline’s platforms.While working as a Regional Director, US and Caribbean regions, for Planet IFE, I oversaw the daily operation of the regions, which included budget management, performance objectives setting, recruiting, training, and staff supervision. At this position I was able to consistently exceed sales goals by 20% by hiring and training a competitive sales team and providing support with client presentations, proposals, and closing contracts. Other responsibilities that I executed include new territory development via performing outside sales and renewal of existing clients, enabling Planet IFE to become a digital display advertising consolidator in both regions by successfully delivering online and in-person customized product presentations to media agencies and direct prospects and negotiating terms with airlines. Furthermore, I managed relationships with 30+ leading airlines globally, including 17 with exclusivity, in addition to media agencies, and direct clients in both regions. I exceeded the sales quota by 10% by establishing an improved sales funnel from brand awareness to conversion successfully closing new deals. I Administered the sales department’s monthly expenses for $100K; closely monitor A/P, A/R in conjunction with the accounting department.

Before being promoted to regional director, I had the position of Regional Operations and Sales Manager for Planet IFE. At this position I achieved territory growth from zero to $1.1M in sales in one year by executing business development strategies such as attracting prospects via cold calling and networking, building engagement through product presentations, and successfully turning opportunities into new clients, including media agencies, governments, and direct advertisers in the region. I generated 20 new relationships with government tourism offices in the region resulting in new potential business with hotels, casinos, attractions, restaurants, and entertainment clubs. I led and participated in international tourism fairs such as Fitur (Madrid), ITB (Berlin), WTM (London), ABAV and WTM (Brazil), Anato (Colombia), Mitt (Moscow), IPW (U.S), IMEX (U.S) resulting in the creation of new business relationships, and new revenue generation through the closing of new contracts for $1M.

Miami/Fort Lauderdale Area

The first position I had at Planet IFE was as a Sales Account Manager. At this position I developed and expanded territory in the U.S and Mexico through prospecting, lead generation, and delivering customized presentations to media agencies and other prospects on digital display advertising services in airlines’ communication platforms, including onboard video and print advertising. I acquired $1MM in revenue in new accounts via building strong relationships with direct clients and top media agencies such as MediaCom, GroupM, Starcom, Initiative, and OMD within the first year of employment. I was able to train four (4) Account Managers in Mexico, Colombia, and Central America on third-party product sales techniques, thereby increasing yearly sales by 10% and negotiating and building partnerships with airlines, including Avianca, INTERJET, American Airlines, LATAM, Aeromexico, and Copa. I also increased lead generation by conducting market research and performing cold calling to prospects.

Miami/Fort Lauderdale Area

While working at HTV Musica as a Programming Director – Artist and Record Labels Relationship, I directed the most popular Hispanic music channel in Latin America and Spain. I managed the day-to-day music programming operations, including song selection and categorization based on target audience, library size, scheduling rotation, as well as troubleshooting of channel programming issues. I increased channel awareness, audience engagement, and listenership by including trending videos in the channel programming, artist’s greetings to the audience, and planning and executing entertaining non-musical content such as the production of interviews, generation of interesting show topics, and scheduling of new guests. I also managed public relations with artists, managers, and executives from record labels in the U.S. and Latin America, positioning the channel as the number one in the continent resulting in a significant increase in business opportunities. I generated additional revenue via promoting the top international and local artists in the channel by commercializing VIP interview spots resulting in an additional $15K monthly. I produced musical events, including the launching of new artists, offering a wide range of styles and trends to appeal to all kinds of audiences in the U.S. and Latin America. Additionally, I improved channel programming and increased interest from Advertisers by conducting strategic market research to monitor musical trends in the Latin American and Hispanic markets in the U.S.

Miami

DMX Music is a distributor of musical content for digital platforms. Multi-sensory" branding agency providing music by cable and satellite television networks worldwide.As a Music Programming – PR Specialist for DMX Musix – Latin America, I served as a Programmer of fifteen (15) digital audio channels distributed via satellite and cable operated in Latin America. I managed a staff of three (3) Programmers and the relationships and monthly programming for clients in retail and commercial stores in the U.S. and Latin America. I conducted market research of audience demographics and identified target markets ensuring customer success. I also oversaw production budgeting to ensure that all aspects of the production were completed on-time, within budget, and according to the client’s requirements.

Miami/Fort Lauderdale Area

While working as a Promotions Director for Caiman Music, I managed media relations for the launching and promotion of recognized Hispanic artists, including ChiChi Peralta, Alquimia, Karina, and Tonny Tun Tun. I conducted the strategic promotion of new releases, tours, and other music-related news to the public via (radio, press, and TV). Liaised with labels and the media to get album reviews, profiles of the artist, and reviews of live shows. At this position, I supervised four (4) Promotion staff employees, including work allocation, performance evaluation, coaching, career development, and compensation.