Michael Perry Email & Phone Number

Chicago, Il, Us

Doblin (now Customer Strategy and Design) is the innovation group within Deloitte Digital. As a Manager I lead multidisciplinary teams of designers, researchers, developers, and business strategists, serving clients across industries. Below are selected engagements demonstrating my expertise and impact.___________________________________________________________________________________Fortune 500 CPG: Led the go-to-market strategy for a product reducing plastic waste by 80% in a $400M cleaning category. Conducted qualitative and quantitative research across the value chain. Used game theory to optimize market entry, revealing a $191M value opportunity across the client’s product portfolio. Launched in test markets in 2023 and featured in the New York Times.Fortune 50 Automotive: Spearheaded the experience strategy for a new battery electric vehicle division. Utilized human-centered design to enhance the customer journey from interest through ownership. Orchestrated a visionary omnichannel approach that incorporated e-commerce purchasing with in-person delivery and service. Expedited product development by prioritizing requirements and features, conducting detailed capability assessments, and crafting a strategic roadmap.Multinational CPG: Defined the business case and operating model for an AI center of excellence at a $27B CPG client. Evaluated +100 use cases across ML, AI, GenAI and prioritized 25 with a combined ROI of +$100M. Developed a change management strategy that included governance, risk mitigation, and strategic partnerships, complemented by programs to promote AI tech adoption.National Pizza Chain: Enhanced value communication across digital ordering channels, leading a hybrid team of designers, researchers, and strategists through a user-centered process. Designed and tested prototypes with customers and facilitated workshops with clients to validate strategies and drive adoption across user experience, marketing, and franchise operations.

Chicago, Il, Us

Fortune 50 Health Insurer: Led the development of a Medicare loyalty rewards program using human-centered design to document and enhance over 50 patient-provider touchpoints across an elevated user journey and service design blueprint. Designed an incentive strategy that promoted preventative care, reducing emergencies and offsetting the cost of the program. Automotive Parts Manufacturer: Launched an innovation business unit by establishing an org structure, charter, and training curriculum. Populated R&D pipeline with a portfolio of high-growth opportunities each +$1M in annual revenue contribution.Regional Property Insurer: Led design and insight teams to enhance agent and underwriter experiences through extensive UX research. Developed an AI-driven tool to streamline new business vetting. Delivered a functional prototype and product roadmap, accelerating software development and optimizing investment by focusing on critical features validated by users in the field.Fortune 10 Chemical Manufacturer: Created B2B market-entry strategy for a new molecule by validating technical feasibility, customer desirability and business viability. Estimated $2B in new revenue disrupting a $8.9B global detergent market. Developed supply chain partnership strategy to maximize client value and prevent commoditization.

Usa, Us

Doblin (now Customer Strategy and Design) is the innovation strategy group within Deloitte Digital.

Usa, Us

Armonk, Ny, Us

IBM iX is the Digital Strategy & User Experience Design group within IBM. As a Senior Digital Strategy Consultant my work focused on taking digital products from initial ideation to launch and helping manage enterprise scale digital transformations.___________________________________________________________________________________Frito-Lay: Transformed the direct store delivery experience through an updated retail execution platform impacting 15,000 routes and over 500,000 weekly service interactions across +315,000 retail customers. Employed scaled agile methodologies as Product Owner for the 16-person multidisciplinary team of UX/UI designers, front-end developers, and researchers. Collaborated with stakeholders across the matrixed organization to develop and deploy full stack solutions leveraging Salesforce and custom tools.

San Francisco, California, Us

Defined business model for an internal experience design practice. Analyzed market trends and industry benchmarks to inform the go-to-market strategy and justify future investment from senior leadership.

San Francisco, California, Us

Prophet is a global growth and transformation firm with a long history in brand strategy. In my role as a Senior Design Consultant I translated business strategies into actionable digital and physical experiences. I advised senior clients across industries and applications with a focus on the physical design of multiple retail and restaurant environments.___________________________________________________________________________________Qdoba: Led physical experience design on an interdisciplinary team that redefined the identity, positioning, and experience of the brand. Translated brand strategies into a differentiated dining experience that fostered connections with friends and flavors. Guided market launch that impacted +640 restaurants and saw 12% same store sales growth after implementing overall strategy. Lovesac: Directed showroom design for the national furniture brand implemented across the portfolio of +200 locations. Captured insights from ethnographic research with customers and employees to directly inform design decisions. Elevated the in-store experience by seamlessly integrating digital and physical interactions, highlighting the furniture’s modularity. CST Brands:Envisioned “convenience store of the future." Performed in-store customer ethnographies. Used insights to develop new product offerings and retail designs to foster sustainable growth. Presented leading strategy to C-suite.McDonald’s:Designed a refreshed prototype for the Core’16 generation of US restaurants. Optimized trade dress to reduce construction costs and maximize brand visibility based on customer and employee journeys disrupted by digitization. Results shared with senior client leadership. Zazen Bear:Designed initial location of the Korean luxury brand. The SoHo flagship integrated digital, physical, retail and lifestyle brand experiences to target “Zen” customer segment; final design was awarded silver medal at New York Design Awards.

San Francisco, California, Us

Maserati: Led the design implementation for over 75 dealerships across North America, managing an interdisciplinary team that included global corporate identity managers, local dealers, contractors, and architects. Coordinated efforts across diverse teams to ensure a cohesive brand experience in line with Maserati’s prestigious standards.Samsung:Updated the strategy for retail environments in developing markets. Designed a scalable kit of signature brand elements that were implemented globally. Enhanced customer interactions through fostering engagement and discovery.Modell’s Sporting Goods:Leveraged customer analytics to optimize merchandising and retail efficiency for physical stores. Redefined the retail customer experience to align with a brand positioning around the emotional bond of sport.

East Hampton, New York, Us

Project lead for a luxury residence with construction costs over $1M. Collaborated with a cross-disciplinary team of surveyors, structural engineers, contractors, and government officials through all stages of the architectural design process.

Master Of Business Administration - Mba, Marketing

Master Of Science - Ms, Design Innovation

Bachelor Of Architecture - Barch, Architecture