Michael Persson Email & Phone Number

Providence, Ri, Us

West Roxbury, Ma, Us

Leading all marketing and communications strategy directed toward donor and external media outlets, my role encompasses working across advancement, admissions, athletics and the office of the president to create and execute all messaging through social and paid media platforms, print and digital collateral, video creation, fundraising and events. Assisting the school president on high-level initiatives aimed towards major gifts and capital campaigns, I lead our in-house team as well as flux resources driving towards increased donor and alumni engagement; higher enrollment; refreshing school image in the public space; and continuing to grow marketshare.

Chestnut Hill, Ma, Us

Tasked with conceiving and executing the creative content responsible for $180 million dollars annually in donor gifts through the university's advancement team, my work encompasses the entire gamut of communication mediums from print to digital; strategic campaign execution to editorial; and one-off fundraising projects. Managing a staff of writers, photographers, videographers and graphic designers, I am responsible for the look and feel of all the College's collateral charged with its University Advancement program.

By managing 90 percent of all company day-to-day operations, I was the "utility man" of this private label entity. I communicated with clients and our manufacturing partners both in the US and Asia regarding commissions and production, conceived of, executed and directed all copy and design for all company promotional and sales collateral as well as photographing our entire library of fashion imagery.

Portsmouth, Nh, Us

In this role, I produced brand and content marketing solutions that married to clients' messaging directed at their target audiences. One aspect of this was managing several luxury custom magazines for resort-based clients. In doing this, I collaborated with content strategists, designers, researchers, and creatives to lead initiatives from inception through commissioning, editing, design and final proofing. I also helped develop clear, consistent brands across clients’ web-based outlets as well as script writing for their film advertisements. My ability to develop stories is based on experience with luxury brands, competitive research and, of course, vital input from customers and subject matter experts. • I was retained to assist the CEO in evolving the company from its traditional mid-market roots to appeal to more upscale clientele, including guiding the overall positioning of the tone, language, and branding of the Hawthorn design suite. • I produced 11 original magazines for clients such as Opal Collection Hotels & Resorts (FL); Bretton Woods (NH); Marin Hotels (CA); Equinox Resort & Spa (VT); Ojai Valley Inn & Spa (CA); Willows Lodge (WA); Woodstock Inn & Resort (VT); Benchmark Properties (FL); Ocean Ave. Magazine (ME); Autograph Collection (Intl), and Chatham Bars Inn (MA)• I was the lead editor; tasked with creating international editorial content for the company's highest profile client, Marriott Hotels' Autograph Collection magazine• I was chosen by the editorial director to write monographs to two coffee table books for #1 custom magazine client's top resort