Michael Persson Email & Phone Number

West Roxbury, MA, US

Leading all marketing and communications strategy directed toward donor and external media outlets, my role encompasses working across advancement, admissions, athletics and the office of the president to create and execute all messaging through social and paid media platforms, print and digital collateral, video creation, fundraising and events. Assisting.

Chestnut Hill, MA, US

Tasked with conceiving and executing the creative content responsible for $180 million dollars annually in donor gifts through the university's advancement team, my work encompasses the entire gamut of communication mediums from print to digital; strategic campaign execution to editorial; and one-off fundraising projects. Managing a staff of writers.

By managing 90 percent of all company day-to-day operations, I was the "utility man" of this private label entity. I communicated with clients and our manufacturing partners both in the US and Asia regarding commissions and production, conceived of, executed and directed all copy and design for all company promotional and sales collateral as well as.

Portsmouth, NH, US

• In this role, I produced brand and content marketing solutions that married to clients' messaging directed at their target audiences. One aspect of this was managing several luxury custom magazines for resort-based.
• I was retained to assist the CEO in evolving the company from its traditional mid-market roots to appeal to more upscale clientele, including guiding the overall positioning of the tone, language, and branding of the.
• I produced 11 original magazines for clients such as Opal Collection Hotels & Resorts (FL); Bretton Woods (NH); Marin Hotels (CA); Equinox Resort & Spa (VT); Ojai Valley Inn & Spa (CA); Willows Lodge (WA); Woodstock.
• I was the lead editor; tasked with creating international editorial content for the company's highest profile client, Marriott Hotels' Autograph Collection magazine
• I was chosen by the editorial director to write monographs to two coffee table books for #1 custom magazine client's top resort