Michael Petrollese Email & Phone Number

New York City Metropolitan Area

New York City Metropolitan Area

Wappingers Falls, New York, United States

• National Association of REALTORS®• New York State Association of REALTORS®• Dutchess County Association of REALTORS®• Mid-Hudson Multiple Listing Service• OneKey Multiple Listing Service

Drowning is the #1 cause of death for children under the age of 5 - our mission is to ensure that every person, regardless of age or ability, can become a safe and happy swimmer in the water.• Successfully developed the business for two territories.• Partnered with hotels, health clubs and community centers. Negotiated and prepared agreements.• Ordered supplies and training materials needed to launch.• Hired and trained aquatic personnel to build programs and offer swimming lessons. • Sold business in 2022 to British Swim School of Hudson Valley

Elevated brand image through visual merchandising techniques, in-store marketing campaigns, clear product communication, space productivity and floor layout. Collaborated cross-functionally with Brand Creative, Marketing, Merchandising, Planning, Allocation, and Operations. Developed strong partnerships with e-commerce and wholesale to create an omni channel and seamless in-store customer experience. Oversaw square footage ranging from 1,500 to 20,000.• Integral in growing the business from $230M to $608M, a 160% increase during a 7-year period.• Partnered with cross functional leaders and executives to develop business strategies and drive the corporate roadmap. • Developed seasonal floor sets, window stories, established clear merchandising brand guidelines and managed print production for all in-store graphics and POS to ensure global brand + story consistency across all 180 North America store concepts.• Credited with influencing the look and feel of the company's next generation of retail stores, working with colleagues in Store Design and Architecture to define floor layouts and display standards. • Managed store design, construction and maintenance projects for all of North America retail. Worked closely with architects, construction teams, maintenance crews, vendors, and internal and external project managers.• Active in all real estate decisions to review and sign-off on lease and build-out economics, four-wall P&L, brand adjacencies, store layout, and fixtures. • Implemented various digital and technology strategies to enhance customer experience, drive incremental sales, increase dwell time, improve conversion, and build acquisition and loyalty base.• Mentored and managed teams in HQ, field and stores.

Directed visual merchandising and marketing with focus on building sustainable growth and delivering product merchandising strategy to sustain business and brand relevance. • Led all store opening visual initiatives that grew store base from 85 to 180 stores. • Instrumental to the launch of a robust CRM and a customer loyalty program by creating and implementing clear in-store communication ensuring consumer awareness.

Led the Visual Merchandising and Marketing Department of a 200-store chain comprised of men’s, women’s, and children’s footwear, apparel, and accessories.• Developed and Implemented visual merchandising and standards guidelines for the brand.• Traveled with brand marketing teams to photoshoot locations for the seasonal campaigns.• Developed shot lists and ensuring in-store marketing supported product initiatives.

Led the Visual Merchandising strategies and initiatives for Footwear and Accessories. Used creative thinking coupled with commercial and field experience to elevate visual presentation, support product initiatives and drive sales.

Accounting And Finance

Business Administration And Management, General