High-energy professional with over 25 years of experience in business and brand strategy, strategic marketing, and innovation. Industry experience has spanned Consumer Products, Healthcare, and Commercial Products and Services Companies with specific emphasis on: - Brand Strategy, Portfolio Management, and Offering Architecture - Brand Positioning and Differentiation at the Product, Offering an Organizational Level- NewCo Business Strategy Formulation, Value Proposition Development, Naming and Launch- Marketing Strategy, Go-to-Market Planning, and In-Market Execution for New Initiatives- Research and Insights, Need Identification, Business Analytics and Market Segmentation- Innovation Strategy and Successful Launch of New Offerings

New Business Development:- Consistently exceeded annual selling targets of $5M as a Senior Partner- Expanded Prophet’s exposure and revenues within numerous multi-million dollar accounts- Cultivated an extensive personal relationship network with business executivesProfessional and Firm Development:- Helped launch Prophet’s Chicago office and a key role in recruiting consultant team- Coached and mentored talent across the organization- Formed Prophet’s Healthcare Industry Vertical growing a burgeoning capability into a +$20M annual business with accounts including: Abbott:; AbbVie; Becton-Dickenson; Blue-Cross Blue-Shield; Ely Lilly; Hospira; J&J; McKesson; MD Anderson; and Walgreens.Service Delivery - Select Examples:- Abbott: Created a global architecture to enable greater leverage of the Abbott brand- AbbVie: Created the identity, internal brand and external value proposition for a $20B spin-off- Becton Dickenson: Developed a global segmentation to identify high-potential hospital targets- Carlson Hotel Group: Reorganized and repositioned a portfolio of hotel brands- Johnson & Johnson:: Segmented the market and repositioned a portfolio of CNS drug therapies- Johnson Diversey: Created a value proposition and go to market approach for the JD brand- Kellogg's: Company: Developed the name and positioning strategy for a new cereal launch- McNeil Consumer Products: Developed a portfolio strategy for a portfolio of pain relief brands- Novant Health: Developed a patient segmentation and patient experiences for each segment- Textron: Defined the requirements and guidelines for use of the Textron brand across businessesExpertise Development: - Published articles featuring new IP in periodicals including Brand Portfolio Management; Healthcare Marketing; and Journal of Business Strategy - Guest lectured on various topics for Northwestern's Kellogg Graduate School of Management- Spoke at conferences for the AMA, Conference Board and SHSMD

Spent 10 years as an analyst, consultant, engagement manager and Partner helping companies improve innovation efforts, success rates and returns. Responsible for developing and launching new products and services into the marketplace:- Served Fortune 500 clients including: Baxter Health; General Mills, IBM, NASA, Pella Windows, Praxair, SC Johnson; and USG Corporation- Developed practical and hands on new product development experience from need identification through launch strategy and execution- Co-lead integrated client teams responsible for successful launch of numerous new products and services- Contributed new IP to a number of publications including: Industry Week; The Journal of New Product Development, Healthcare Marketing, and the first edition of Managing New Products