Demonstrated track record of developing and executing robust, cohesive and innovative financial services marketing strategies across multiple lines of business with tangible, measurable results. Leverage all elements of the marketing mix: media, digital, direct and social, ensuring programs are measurable and aligned with overall business and brand objectives. Fluent with new and emerging marketing models, strategies and technologies with a high degree of data/analytics and digital savvy. Proven content creator who develops a sustained narrative that cuts through the clutter, driving customer and prospect engagement. Deep experience in several financial services verticals, including mortgage lending, credit card, investments, asset management, consumer banking and insurance.Act as partner and consultant to Line of Business heads and their teams, developing creative approaches to address opportunities and devising/aligning a strong and consistent customer experience across all touchpoints. Build marketing programs that are proactive and connective, tying together corporate initiatives, line of business goals, sales and customer satisfaction into a single, unified and frictionless experience.Put effective and comprehensive measurement plans and controls in place; drive continual testing and evaluate results to drive better outcomes and efficiencies. Relentlessly focus on action and quality execution. Operate with a sense of urgency. Decisive, responsive and action-oriented. Attract, retain and motivate high-performing teams. Proven ability to lead organizations of various sizes with consistently high standards in dynamic, complex business environments. Quickly establish rapport and build productive relationships with peers and superiors and promote a high energy, collaborative and entrepreneurial environment. Strong manager of agency relationships; able to get the best from both external and internal partners.