I have always been well suited to fulfilling a key supporting role in the daily drama that is sales. Sales, is not unlike manufacturing, they both can be reduced to a process that includes sets of "craftsmanship skills" and "best practices". The practioner must be fully aware of his or her product's features and benefits, but at the same time must understand that what is being sold is much larger than the any single product. What is being sold is as large as the referral that makes another cold call totally unnecessary. What is being sold is memorable satisfaction. What I hope to achieve professionally is to equip a small army of professionals who are committed to developing a short and highly effective sales cycle that turns customers into advocates and products into a systematic pyramid of satisfaction.