Reporting directly to Chairman, lead North American business including Marketing, Finance, Sales, and R&D teams. Opened new headquarters, and established business license, California registration and seller’s permit, allowing company to operate legally in the U.S. Created employee handbook, policies, insurance, 401K plan, and implemented systems to support payroll, benefits and accounting. Oversee external positions including legal, accounting, design, compliance, and broker/distributors.➤Spearheaded user trials to validate product efficacy, market research on consumer interest, and retailer research to confirm product market viability.➤Led the strategic development, management, and enhancement of owned website properties, driving a 25% increase in web traffic and significantly improving user engagement and time on site through innovative UI/UX improvements.➤Developed and implemented advanced SEO and SEM strategies, leading to a 27% increase in organic search traffic and a 18% reduction in cost-per-click for paid media campaigns, aligning with overall marketing objectives.➤Launched new brand Scrubber, a probiotic and high fiber beverage, in under nine months, now in over 400 stores in NYC and 100 stores in Los Angeles.➤Gained increased brand exposure to over 10 million people by establishing e-commerce for product through Shopify branded website, Amazon, Walmart.com, and Rangeme.com – a wholesaler website used by Target, Walgreens and CVS.➤Avoided three years of corporate penalties by clearing up company’s IRS collections status.

In this role, I lead account growth, channel conflict management, international strategy, and R&D for sustainability efforts. Overseeing a multi-million dollar advertising and media budget, I review daily P&L based on accounts, marketing, and third-party teams. Under my direction, the team integrated sales and marketing acumen with business growth strategies to achieve these notable results:➤Fostered sales from hundreds of thousands of dollars to tens of millions of dollars by utilizing existing and new products, category management strategies, and relationship building to garner placement and broaden distribution.➤Recruited, trained, and mentored a talented team of digital marketing professionals, fostering a collaborative environment and implementing software solutions such as Klaviyo, HubSpot, and Hootsuite. This resulted in a 42% boost in campaign effectiveness.➤Spearheaded digital marketing efforts across Facebook, Twitter, Instagram, and YouTube, achieving a 53% growth in social media followers and a significant increase in consumer engagement through targeted content and strategic advertising.➤Grew a multi-million dollar eCommerce business from the ground up through SEO, PPC, earned and paid media, and influencer marketing development. Secured millions of dollars in sales by launching the first made in USA & biodegradable and sustainable phone case in the market.➤Grew global sales 50% by training the sales team to garner new placement and greater market share in each territory. Accomplished over 10% operating profit via improved and collaborative forecasting and ocean freight implementation.Sharing in the success of this exceptionally talented team of sales and marketing experts instills a sense of both personal and professional accomplishment and pride in me. I am looking forward to the next steps in our sales and marketing endeavors. I know that the sky’s the limit for us!

Overseeing an annual advertising and marketing budget of millions of dollars, I led a four-person team in managing domestic and global product line retail and eCommerce sales and marketing. The team aligned the distribution network and strategy, increased retail presence and brand awareness, and built and maintained rep agency and distributor relationships. We created go-to-market and product roadmaps, defined and executed growth plans, maintained brand reputation and pricing integrity, and mitigated channel conflicts. Implementing marketing/placement programs, we increased brand presence by building in-store awareness and managing sales rep firms for placement, sell-thru, and account marketing.Here are a few of the impressive milestones we achieved:➤Accomplished tens of millions of dollars in sales by managing relationships with tier-one US and Canadian retail and telecommunication accounts, including launching the first X-Doria product line. ➤Drove sales to tens of millions of dollars by managing internal eCommerce specialists to build the online presence of Raptic. Delivered double-digit operating profit percentages by defining the brand position, strategy, and unique selling proposition for Raptic brand globally.➤Attained millions of dollars in annual sales and #1 market share by developing and launching Apple Watch accessories taking the lead in smartwatch protection sales.➤Reached 80% inventory under 180 days by overseeing product allocation, inventory management, and distribution utilizing efficient forecasting and partnering with supply/demand planning teams.➤Achieved 20%+ share of voice in a space with over 50 different relevant brands by coordinating with PR, influencer, and advertising agencies around new product launches. As a director at Doria, I gained valuable experience in business development strategy building the foundation for my next career move into executive leadership as a sales and marketing vice president.

Managing the complete product lifecycle, marketing, brand development, sales, imports, customs, and strategy, I collaborated with a team of professionals to create a lifestyle brand closing a gap to positively influence the market. We sourced, negotiated, and developed products with third-party manufacturing and design houses. Working closely with accountants, I finalized year-end reporting and tax filings and managed balance sheets. Maintaining authority over hundreds of thousands of dollars in P&L and overall business operating profit lines, I oversaw a budget of hundreds of thousands of dollars. I am always proud to discuss how we impacted the market with these impressive initiatives:➤Cultivated over half a million dollars in initial launch revenue at Target for a new headphone brand by sourcing the product and spearheading the branding while working side-by-side with the buying team at Target.➤Obtained over half a million dollars in sales by spearheading relationships and account placement at Target, Amazon, tier-two, and -three retail and by managing and contracting 3rd party logistics (3PL) and distributor relations to ensure proper product allocation, inventory management, and distribution.➤Fostered a double-digit operating profit percentage by creating a brand position focused on a lifestyle and image for the target demographic.As the president, CEO, and founder of TruEnergy, LLC, I gained marketing, product launch, and brand identity experience paving the way for a successful ascent into corporate America. I am grateful for this period in my career where I had the autonomy as a business owner to explore market opportunities and hone my skills as a leader in collaboration with subject matter experts to bring new products to life!

Under my direction, a team of three product managers executed innovative product and marketing strategies. We commanded global P&L initiatives for categories encompassing more than 300 individual products. Teaming with a worldwide marketing and design teams to launch state-of-the-art branding, we elevated sales and secured incremental placement for a myriad of mobility products. Promoting brand awareness by executing product placement strategies across international retail corporations, we shared in the celebration of meeting these business goals: ➤Generated hundreds of millions of dollars in annual revenue through a combination of NPI, expanded distribution channels, and placement depth. ➤Grasped over 20% in market share for mobility products in North America against top competitors, leading the division to the highest-ranking position by partnering with retailers to build credibility and trust and mitigating channel conflict.➤Captured #1 position in mobile power by creating new bundle items and gaining placement in Target and Best Buy.Serving as a division manager, I gained a global product development perspective and first-hand experience in executing marketing, distribution, and design strategies. Architecting a vision to deliver mobility products to consumers proved to be both personally and professionally rewarding!

Senior Product Manager (2008-2009), Product Marketing Manager (2007-2008) Directing P&L for a mobile solutions business unit comprised of three product codes/categories and 100+ individual products, I assessed market conditions to develop successful product lines that met and exceeded consumer demands. Growing revenue to hundreds of millions of dollars annually, we captured market share in the FM transmission category through technology developments and expanded placement. Achieving tens of millions of dollars annually as category captain for Walmart mobility product groups, I determined and advised optimal business plans to support category management.Inspiring the growth of assistant product managers by providing competent leadership and guidance, I discovered my natural leadership skills and the affirming successes realized through creating an open environment of sharing and collaboration. I found it personally rewarding to assist a colleague in landing the title of the first buyer in electronics history to outsell milk in a week!

Senior Brand Manager (2005-2006), Brand Manager (1998-2004)Under my leadership, a team of three released more than 75 products. I managed a multi-million dollar budget and directed a P&L of tens of millions of dollars. We teamed with general counsel on key trademark and license registrations and fostered a strategic partnership with McDonald’s All-American Game that capitalized on sampling and advertising opportunities across multiple product lines and future star athletes. Attaining key marketing partnerships with celebrities and athletes to effectively promote brand awareness, we created time-tested brand management training materials that are still used today. The team and I delivered these revenue-building and cost-saving results to contribute to the success of The Topps Company:➤Increased annual sales to hundreds of millions of dollars by launching new product lines spanning multiple price points and appealing to a wide range of consumer demographics. ➤Elevated revenue by tens of millions of dollars through the development of new brands for a basketball product line. ➤Saved hundreds of thousands of dollars annually through expert negotiation of NBA licensing contracts, reduced competitors 33%. ➤Championed hundreds of thousands of dollars in sales by initiating an inaugural collector’s edition poker chip line. ➤Reduced production costs 25% through manufacturing efficiencies while enhancing product content by establishing an autograph program and working with development teams on layouts, cross-brand/sports printing, and printing process technologies.

Reported to Director of Sports Licensing and executed brand plans for basketball and hockey product lines. Complete budget responsibility for all photography and text for basketball and hockey products. Supervised autograph signing sessions for professional athletes. Coordinated autograph programs for various brands in excess of $2M. Signed Major and Minor League Baseball players to Topps contracts.

Reported to Director of Media / Public Relations and supervised athlete interviews, media game day operations and budget analysis.