High School Teacher / Marketing And Admissions Manager
Guangzhou Nanfang International School • Ib World School • China
Guangzhou, Guangdong, China
In my role as Marketing and Admissions Manager and Teacher:- Refocused marketing efforts by conducting in-depth market analysis, as well as defining and enabling identification of target marketI reinvented, designed, and compiled adverts and promotional materials to improve the effectiveness of GNIS' advertising and publicity campaigns.- Created and initiated program to educate admissions staff on PYP, MYP, IGCSE, and DP programs for better engagement with prospective parents and students during school tours.-Spearheaded the campaign to expand into boarding school market and facilitated learning in Grade 9 and 10 IGCSE Physics and Grade 7 MYP Mathematics.- To advance learning for all students, explored best practice in areas of curriculum, instruction and assessment.My key contributions include:- Achieved 100% success rate in IGCSE international exams as well as targets in annual marketing and development strategies.- Provided creative/appealing school marketing materials.- Trained admissions team on IB school philosophy to improve student admission.