CAPABILITIESStrategic Marketing & CommunicationsBrandingAdvertising (Print/Broadcast/Display)Creative DirectionCopywritingMedia RelationsCorporate & Media PartnershipsAccomplished MANAGEMENT & MARKETING EXECUTIVE with a proven track record in creative marketing, sales and branding. Expert in crafting high impact marketing campaigns that consistently outperform sales goals, improve brand image and garner maximum media coverage.

Led strategic marketing, ticket sales, media planning and buying, audience engagement and creative direction for all advertising vehicles for performances, special events, galas and a free summer concert series throughout Chicagoland parks. Executed diverse marketing campaigns using grassroots methods, outdoor, print and radio advertising, exceeding sales goals by 20% and extending performance runs.

Responsible for the creation and oversight of the Center's brand position as a leader in the local and regional arts and cultural community. In addition, responsible for the leadership and management of Marketing & Communications and Ticketing Services.

The mission of the Shakespeare Theatre Company is to present classic theatre of scope and size in an imaginative, skillful and accessible American style that honors the playwrights’ language and intentions while viewing their work through a 21st-century lens.Over the past quarter of a century, the Shakespeare Theatre Company in Washington, D.C., has become “the nation’s foremost Shakespeare company” (Wall Street Journal) and the “region’s most dynamic theatre” (The Washington Post), and received more Helen Hayes Awards for producing than any other theatre. Under the leadership of Artistic Director Michael Kahn, STC has grown from its residence at the Folger Shakespeare Library to the Lansburgh Theatre in 1992 to the opening of the brand new Sidney Harman Hall in 2007.

Top-performing, self-motivated arts management and marketing professional accomplished in creating distinctive marketing campaigns and captivating collateral and advertisements that consistently outperform sales goals, improve brand image and garner maximum media coverage. Proven track record using integrated marketing and social media to engage consumers and yield higher sales. Maximizes relationships with corporate, media and community partners to increase revenues and extend paid marketing reach. Strong leader who works both independently and collaboratively to further organizational objectives. Active industry leader, committee member and speaker, accustomed to working with high profile personalities. Strategic Marketing & Sales Corporate & Media PartnershipsFund DevelopmentPR & Media RelationsCreative DirectionBudgeting/Financial Management Print/Broadcast/Display AdvertisingCommunity Engagement & Customer LoyaltyOnline Integrated MarketingPrint Collateral & Publishing

Type A is an independent marketing company that specializes in Broadway and National Touring productions. Current Broadway shows include The Phantom of the Opera, Promises, Promises, The Addams Family, American Idiot, La Bete and How to Succeed in Business Without Really Trying. Current national touring shows include A Chorus Line, the Phantom of the Opera and Dreamgirls.

Located on the Tempe campus of Arizona State University, ASU Gammage is among the largest university-based presenters of performing arts and is the home theater of Broadway Across America – ArizonaMichael oversees marketing, public relations, advertising, media buying, sponsorships, promotions and research. He co-chairs the Road Marketing Committee and serves on the Spring Road Conference Committee of The Broadway League.

Marketing and advertising agency specializing in performing arts, festival and event and corporate marketing. Clients included Colorado Shakespeare Festival, Colorado Music Festival, Boulder Philharmonic, Vail Arts Festival, Boulder Creek Events among others.