Michael Potas Email & Phone Number

Sydney, Australia

CEO and founder of Boost Design, a product design and engineering consultancy based in Sydney Australia.Primary services offered include:- Research and Technology Development- Product Development- Electronics, Software and Firmware EngineeringFind out more at http://www.boostdesign.com.au.

Sydney, Australia

Engaged by ResQdevices to provide input on all aspects of this new technology start-up business. This includes business case development, investor pitches and presentations, financial management, sales and distribution strategy, market research, regulatory strategy, manufacturing, product research and development, commercial and legal agreements, intellectual property and engineering.

Sydney, Australia

Hired by the CEO to build a new hardware engineering team (electronics, software/firmware, test, mechanical, and manufacturing) from the ground up, and lead this new team to bring the company’s first product hardware to market. Activities thus far have included restructuring engineering operations to align development capabilities with company objectives, planning, establishment of a new engineering facility in Alexandria, the hiring of contractors and staff, people/contractor management, supplier engagement, and product development.Achievements Include:• Built a highly capable engineering team from the ground up, and established a facility that created a foundation to support organizational growth.• Led the team to develop the first fully-functional and reliable hardware platform to support research and development efforts.• Applied new hardware development resourcing strategy to transform development operations achieving 66% labour cost reductions and greatly accelerated development

Sydney, Australia

• Senior Executive role reporting to the CEO• Management of the Research, Design and Development Department which includes ~25 Engineers (Electronic, Mechanical, Software, Firmware, Biomedical and Systems Engineers) and Scientists (Chemists and Microbiologists)• Assisting in the development and implementation of commercial strategy to facilitate global business growth (distribution, sales, marketing, service, support and risk management)• Responsibility for the development and improvement program of new and existing products• Responsibility for the maintenance and continual expansion of the intellectual property portfolio• Working closely with the board of directors and senior executive team to align product development strategy with business objectives• Departmental budget responsibility • Conducting new product technical and commercial feasibility studies, developing business cases and engaging with partners in joint R&D / business development activities• Recruiting and mentoring staff, setting targets, conducting performance reviews and other staff management• Project sponsorship and project / program management of critical company projects• Complex stakeholder management activities (including internal and external partners) to ensure on-going product success• Improving and maintaining business processes to work within ISO13485 and FDA QSR requirements

Sydney, Australia

• Second-in-charge in department, reporting to the General Manager of Innovation (a Director)• Manage a multi-disciplinary team of Engineers and Scientists to develop and improve a novel and complex electro-mechanical medical device (~ 12 staff plus external contractors)• Project manage multiple inter-departmental projects simultaneously • Provide technical expertise and lead the development team to solve complex problems and deliver optimal solutions• Manage development projects to align with budgets, business objectives and medical device regulatory requirements• Assist business with commercial strategy, including the development of an in-house product service and support function• Present development updates to the board of directors • Recruit, mentor staff, develop KPIs, conduct performance reviews and manage conflict• Develop intellectual property and draft patents• Identify new business opportunities and develop new-product development plans• Create and manage product testing to ensure product quality expectations are met (including verification and validation plans and protocols)• Conduct risk assessments and create risk mitigation plans• Manage the FDA 510k response documentation project (including personally drafting critical technical sections) and liaise with the USA FDA (Food and Drug Administration) to achieve product regulatory approval• Manage multiple third-party contractors across a range of disciplines• Worked and manage to ISO13485 (medical devices quality system) and other relevant standards

Sydney, Australia

• Researched market need and invented a unique technology to address an unmet market need• Analysed competitive products and developed the intellectual property strategy• Located potential licensees and sourced funding for research and development• Drafted the provisional patent applications and applied for patents internationally• Researched and developed the technology from concept to working prototype, including generating CAD (Solidworks) models and developing complex physical models using software (C++) to predict behaviour• Organised industry key opinion leaders to trial prototype products and provide input into the design process• Managed key stakeholders, suppliers, accounts, budgets and timelines

Sydney, Australia

• Invention of the product concept and co-creation of the underlying product technology • Development and implementation of sales, marketing and customer support strategies• Sales and support activities including on-site sales presentations and customer training• Advertising and marketing activities including implementing direct mail campaigns, tele-marketing, internet advertising, product reviews/editorials and promotional giveaways• Author sales, marketing and public relations content including website, brochures, direct marketing collateral, press releases, technical specifications, and grant applications• Create online and customer surveys • Create the website (HTML, client and server-side javascript) and online customer support portal• Develop legal documentation including software license agreements, reseller/distribution agreements, company privacy statements and service level agreements• Write a part of the product source code (C++ MFC, MySQL, MSSQL) and perform software testing• USA patent application development• Manage accounts, budgets and timelines

Sydney, Australia

• Operation of Lake’s USA office in California for a period of approximately two years• Perform predominantly sales, marketing and technical support activities in relation to Lake’s highly technical audio research products• Interface between the client and Lake’s research and development team to develop custom solutions to meet client needs• Establish a USA distribution network and train their teams• Create and execute print media and direct marketing campaigns• Organise trade shows

Be, Electronics Engineering

Various Mba Program Courses, Management