Responsible for product marketing strategy, including positioning, messaging and go-to-market programs for iManage solutions globally.

SilkRoad is a rapidly growing provider of talent management solutions with more than 2,000 clients, including 25% of the Fortune 500. Redesigned SilkRoad’s go-to-market strategy, messaging, and programs to enable the company’s pivot to enterprise solutions for global organizations. Led the development of new value-based messaging, demand generation, sales enablement, and thought leadership programs. Created new messaging strategies and templates, and delivered ABM playbooks, sales materials, proof points, client stories, buyer personas, and vertical market programs. Interviewed clients and created a library of customer success stories emphasizing quantifiable business outcomes. Drove the effort to reposition SilkRoad with Gartner and other industry analysts, resulting in positive coverage of SilkRoad in several Gartner reports and conference presentations. Conducted customer, analyst, and competitor research, and developed new sales battlecards and talking points to enable more effective competitive messaging.

Led the development and execution of go-to-market strategy for LaunchPoint’s technology platform and solutions. Responsible for defining the market opportunity, creating a unique and differentiated value proposition, and driving product launch, sales enablement, and ongoing demand generation. Defined the Product Marketing function and created the methodology to produce a clear go-to-market blueprint for core solutions and new product launches. Built alignment across technical, executive, and sales leadership. Managed the launch of several multi-million dollar healthcare analytics products.Rebuilt LaunchPoint’s messaging to focus on unique customer value, business outcomes, and differentiation. Delivered compelling product positioning and key messages that drove measurable improvements in lead generation and sales results, including a 10X increase in sales-accepted leads.Led initiatives to sharpen LaunchPoint’s understanding of customers and markets. Managed client advisory board, customer survey, and client results tracking programs. Developed market definition and sizing, segmentation, and competitive analysis.Created a full portfolio of content to generate and nurture leads, and move sales opportunities through the pipeline. Developed sales presentations, sales training, web copy, solution briefs, webinars, infographics, and thought leadership materials.

Responsible for defining and driving business development strategy for the Corporate and Securities practice, including branding and message platform, client retention and expansion, market visibility, thought leadership, new business pursuit, and market intelligence.Led the development of new and more focused brand position and key messages, and created an integrated suite of marketing communications materials, including message maps, capability statements, web content, presentation materials, and sales collateral. Managed a full portfolio of client development programs to build market visibility and extend relationships with Global 100 clients and prospects. Delivered high-value contacts through conferences, seminars, webinars, digital marketing, and customized client programs.Developed and implemented targeted business development and relationship management plans. Managed client teams, identified new business opportunities, and directed programs designed to expand relationships with high-value clients.Responsible for strategic planning, budgeting, and performance reporting. Managed a team of three professionals.

Managed marketing strategy and execution for the Corporate practice group Led key initiatives to transform the role of marketing in the firm, specifically related to business strategy and planning, thought leadership, branding, and business development. Managed a full portfolio of marketing and business development programs with a total budget of more than $1 million. Established new processes to improve the consistency and quality of program execution. Significantly improved the firm’s approach to business development in key markets, including Private Equity, Venture Capital, and Green Energy. Collaborated with Partners to identify target clients, define industry-specific value proposition and messages, and develop structured plans for client acquisition.Increased the firm’s market visibility and differentiation through an intensive thought leadership program, covering media relations, speaking engagements, and collateral development.Formed new marketing relationships with key partners in parallel industries to strengthen branding and business development.

Marketing Lead for the Health and Life Sciences Practice of HP Information Management, a consulting services unit of HP. Played a key role in building the HLS Practice from $16 to $60 million in annual revenue over three years. Responsible for defining the marketing strategy and messages, and executing programs to drive market demand and demonstrate thought leadership.

Director of Marketing for Vanguard Solutions Group, a high-growth business intelligence and analytics software company. Built programs and initiatives that delivered a 100 percent increase in Vanguard's customer base in 2004 alone. Responsible for defining and implementing Vanguard's marketing strategy, branding, communications, and lead generation programs. Recipient of the President's Trophy for Employee of the Year.