Michael Prata Email & Phone Number

• Led an 8-member in the delivery and execution of CRM/emails targeting HCP and patient audiences for leading Oncology brand.
• Developed digital solutions and operational efficiencies at an above-brand level.
• Proactively addressed client and stakeholder needs and concerns, identifying and mitigating potential roadblocks to facilitate smooth project progression in alignment with strategic goals.
• Provided guidance, support, and mentorship to cross-functional project teams, fostering a collaborative and high-performance work environment.

• Led an 8-member in the delivery and execution of CRM/emails targeting HCP and patient audiences for leading Oncology brand.
• Coordinated with the brand leads and stakeholders to build trusting relationships by understanding their needs and objectives
• Accountable for the delivery of digital tactics (email, web, direct mail lead generation, etc.)

• Managed timelines, status updates, and milestones for all email projects for patient and HCP audiences for a leading Oncology brand.
• Successfully managed 2 email migration projects into Salesforce Marketing Cloud.
• Collaborated with cross-functional teams to support tactical execution, delivering client-pleasing results.
• Enhanced and developed processes and documentation for tactics across client portfolio.

Greater New York City Area

• Managed an ~8M member Healthcare Professionals Panel for market research recruitment.
• Led the development and implementation of performance dashboards and reporting, enabling better strategic decision-making.
• Designed and optimized HCP recruitment strategies, driving an increase in user engagement.
• Developed Business Rules for target list matching leading to an increase in project win rate.

• Managed and executed market research projects targeting Healthcare Professionals. -Managed top 2 accounts by revenue
• Applied Design Thinking Methodology to improve end-to-end project processes to meet the client and customer needs.
• Led project management and digital operations training sessions for a 30-member team

Parsippany, New Jersey, United States

• Oversaw digital marketing campaigns and operations for 10+ pharmaceutical and healthcare brands.
• Created a streamlined marketing operations process for optimized workflow, helping to minimize redundancy and increase efficiency.

Montclair, NJ

• Developed and executed digital lead generation campaigns.
• Created reports to track e-newsletter metrics and recommended new strategies to enhance engagement.
• Managed subscription database for publication, Practical Pain Management.

Scotch Plains, NJ

Little Falls, NJ

B.S., Marketing, Management, Nutrition

Certification, Graphic Design & Web Development

Education record