Building inbound and outbound sales processes from the ground up, including pipeline management and defining deal stages. I lead major projects like product releases, brand collaborations, and community partnerships. Collaborating with internal teams, I drive creative efforts, merchandising, and product delivery. I also oversee private label contracts from discovery through to pricing and delivery.

Built a new website from the ground up and developed the brand identity, organizing video and photo assets to tell the brand story. Led all digital marketing efforts, including social media management and Google business profile. Wrote website copy and initiated the outbound sales process, including cold calls and emails