Michael Principato Email & Phone Number

Dorman Products (NASDAQ: DORM, $2+ billion annual revenue) is the largest vehicle aftermarket parts company in North AmericaIncreased website traffic with SEO-optimized content and targeted keyword usageContributed innovative ideas for new marketing initiativesSupported public relations efforts by drafting press releases that garnered significant media coverageGenerated high-quality blog posts and articles positioning the company as thought leaders within the industryEnhanced brand messaging by creating compelling copy for marketing materials and advertisementsMentored junior copywriters to improve their writing skills and understanding of brand strategyCollaborated with design team to produce visually engaging content for print and digital platformsCollaborated with cross-functional teams on integrated marketing campaigns, maximizing reach and effectivenessReviewed and edited final copy for accuracy, style and tone, and to correct grammar errorsConfirmed compliance with regulatory standards and guidelines prior to publicationEfficiently managed competing deadlinesProduced original, creative content for promotional advertisements and marketing materialsEstablished and maintained relationships with sourcesGo-to creator of product descriptions for complex engineered assemblies, exclusive innovations and moreResponsible for compelling website and other digital content, including landing pages, homepage banners, blog posts, video meta content and more

Philadelphia, Pennsylvania, United States

Provides freelance content development, strategy consulting and creation for a diverse range of B2B and B2C companies, publications and marketing agenciesRepresentative clients include: Ford Motor Company, MTU/Rolls-Royce), Perich Advertising and Design, global pharmaceutical manufacturer (NDA in effect) and many moreContent creator for B2B and B2C projects, including major North American dealer-and finance-focused publications and executive presentationsWriter of diverse print and digital content, including ghost writing, executive presentations, case studies, brochures, website copy, video storyboards and training modulesChose cover photography or artwork, selected fonts, and arranged designs to attract target readershipDeveloped and pitched story ideas to editorsCreated content strategy and investor prospectus for biomedical productManaged editorial calendar, ensuring timely publication of relevant, high-quality content piecesCreated content for websites and online publicationsWrote and edited copy for knowledge base articles and ASF microsites for major pharmaceutical brandWrote long-form articles, blog posts, and whitepapers that showcased thought leadership in diverse industriesCollaborated with cross-functional teams to align content marketing efforts with client goalsConducted primary competitive intelligence studiesAssembled reports and presentations to share insights and recommendations with stakeholdersImplemented and supervised market research projects from start to finish with focus groups, surveys and interviewsEnhanced content quality by conducting thorough research and fact-checking

Bachelor'S Degree-Ba, Communications/Business Administration

B.A, Communications/Business Administration

Coursework In Managerial And Financial Accounting

Business Curriculum Coursework