Michael Prosser Email & Phone Number

Boston, Ma, Us

Boston, Ma, Us

Chicago, Il, Us

• Lead the organization’s campaign planning, execution, and measurement of all digital marketing efforts for the cybersecurity and Federal Government verticals• Responsible for consulting with and aligning account executive and field marketing initiatives across all verticals along with the planning and deployment of resulting campaigns - including webinars, in-person events, product promotions, and thought leadership• Develop fully integrated lead generation and account-based marketing campaigns leveraging paid search, paid social, email marketing, 3rd party sponsorship & syndication, webinars, display advertising, and account-based marketing software. YTD in 2022, these campaigns have generated: - Inquiries/Leads: +29% YOY - MQL$: +226% YOY - SQL: +27% YOY - SQL$: +129% YOY• Optimize paid search campaigns to maximize conversions, impression share, and budget efficiency. Results include: - 133% increase in paid search conversions - 53% reduction in cost per conversion - 248% conversion rate increase - 442% search impression share increase• Project manager for enhanced analytics and marketing intelligence initiative between the Digital Campaigns and Marketing Operations teams, resulting in more accurate campaign performance projections, quicker and more precise identification of opportunities, more definitive attribution, and increased granularity of current campaign performance

Mokena, Il, Us

• Managed and optimized marketing automation/lead nurturing processes and campaigns via Pardot, Salesforce, ZoomInfo, and Leadfeeder• Developed and maintained marketing and executive dashboards from multiple data sources to provide clear insight into marketing efforts and industry trends• Leveraged SEO tools including Brightedge, SEMrush, Screaming Frog, and Google Search Console to continuously improve technical and on-page SEO. SEO efforts from Q1 2020 through Q3 2021 generated: - 192% increase in keywords ranking on page 1 of organic search results - 43% increase in new users to the website through the organic channel• Analyzed, identified, and tested updates to website UX using tools including HotJar, Google Optimize, and Google Tag Manager, which led to: - 35% lower website bounce rate - 98% website lead increase - 73% lift in website conversion rate• Developed and executed all paid advertising campaigns through Google Ads, Facebook, Instagram, and LinkedIn to support marketing and corporate objectives. Results included: - 1,238% increase in paid search conversions - 205% increased conversion rate - 64% reduction in cost per conversion - 50% clickthrough rate increase - 89% search impression share increase

Naperville, Illinois, Us

• Develop, plan, and execute all SEO, digital advertising, and website strategies for the region’s top accounts• P&L Responsibility - Direct oversight of team responsible for $6.5M in annual revenue, +$9M in annual ad spend, and 98% client retention• Grew team of direct reports from 3 to 6 (since Q3 2017) - 2 local, 4 remote• Developed company’s first structured, interactive training platform for incoming Account Managers and Performance Managers which was implemented division-wide• Process management -- Consistently develop new processes and execute solutions based on client and staffing needs• Build regional structure and identify human capital needs by mining CRM and first-party data• Screen, interview, and onboard candidates for positions within the Client Services Regional Team• Conduct employee reviews, provide feedback, and work with team members to create measurable goals based on performance and feedback

Naperville, Il, Us

• P&L Responsibility - Direct oversight of team responsible for $6.5M in annual revenue, +$9M in annual ad spend, and 98% client retention• Grew team of direct reports from 3 to 6 (Q3 2017 - Q4 2018) - 2 local, 4 remote• Planned, staffed, opened, and managed the company’s first regional office• Developed company’s first structured, interactive training platform for incoming Account Managers and Performance Managers which was implemented division-wide• Process management -- Consistently develop new processes and execute solutions based on client and personnel needs• Provide management level presence during client meetings and sales pitches• Act as an intermediary between Account Managers, Clients, and Internal Teams to address client issues and special requests• Build regional structure and identify human capital needs by mining CRM and first-party data• Screen, interview, and onboard candidates for positions within the Client Services Regional Team• Provide support to company and regional account teams by mentoring, training, and coordinating• Conduct employee reviews, provide feedback and work with team members to create measurable goals based on performance and feedback• Cross-departmental communication - Work closely with leadership and team members from other departments regarding issues, blockers, and processes

Naperville, Il, Us

*In addition to all Account Manager client load and responsibilities• Mentored and trained incoming Account Managers regarding day to day activities, role responsibilities, client relationship management, platform, and digital marketing strategy• Identified issues and brought solutions to leadership team• Conducted pitches and meetings on behalf of the Account Team, Sales Team, and region

Naperville, Il, Us

• Managed up to 46 clients with greater than 99% client retention• Built relationships with clients and executed digital strategies to achieve client KPIs• Acted as a subject matter expert in regard to website, social media, paid search, SEO, and new digital trends/best practices• Created, executed, and reported on results of strategy based on clients’ digital services utilizing tools including, but not limited to, Google Analytics, Google AdWords, and SEMrush

Mundelein, Illinois, Us

• Promotion and catalog design and development• Search engine optimization• Trade show planning, conceptualization, and setup • Domestic and international marketing material creation• Marketing strategy development and implementation• Market research• Product photography

• Create marketing plans, materials, and web promotions• Develop and maintain social media pages• Design company logo and Client websites• Produce advertisements and advertising wraps for work vehicles• Construct graphic designs for company and client use• Select vinyl and print suppliers for marketing materials• Present company information for network events