Michael Pruitt Email and Phone Number

Organization & RolesExpert in assessing analytic maturity and data integrity, offering actionable plans for improvement. We analyze existing capabilities, identifying strengths and areas needing enhancement. Tailored recommendations enhance analytic maturity and ensure data integrity for data-driven decisions. Optimize analytics practices for improved efficiency and effectiveness, empowering businesses. Work directly with Stakeholders, cross-functional teams and customers to ensure alignment and value of solutions.Achievements • Managed prioritization, execution, and alignment of Expedia's Performance Marketing roadmap, enhancing market insight and efficiency• Led implementation of Marchex Elevate, an Automotive Multi-modal Training Program, improving sales agent performance. Delivered personalized training via digital platform, based on effectiveness measurements and evidence-based methods.• Developed real-time trending topics product, Pulse for Ford & GM, using hybrid Qualitative-Quantitative methodologies.• Led Marchex's AI strategy transformation by evaluating emerging technologies, providing roadmap and technical design. Identified AI model concepts, improving accuracy and reducing development costs. Ensured seamless integration of Generative AI into technology delivery for Marchex.

Organization & RolesMarchex is a Seattle-based AI and Analytics company focused on call and conversational analysis in the B2C sector. Leveraging artificial intelligence and machine learning, Marchex specializes in the examination of conversation data between businesses and customers. Clients include fortune 500 companies such as T-Mobile, GM, Ford and State Farm as well as small to medium sized companies in Senior Living, Health Care and Dental Care. Directly supervised 6 individuals and overall department staff of 17. Responsible for overseeing AI & Analytics products from inception to release including data quality & standards, analysis methodologies, market research, ideation, use-case elaboration, roadmaps, cross-functional collaboration, stakeholder management, customer experience and release management.Achievements • Integrated Ground Theory analysis into model development process leading directly to 20% increase overall model performance.• Implemented rigorous model selection process leading to a 60% reduction in overall costs.• Adopted data-driven prioritization criteria that led to a remarkable 200% increase in adoption rates.

Organization & RolesOnvia, Inc. is a government contract opportunity intelligence company offering a number of business-to-business software products including a government leads and relationship manager, a database of government contracts and push notifications of government business opportunities. Oversaw data acquisition, data enhancement, regulatory compliance, contract search products. Directly managed 7 cross-functional staff members.Achievements • Efficiently transitioned search product to automated Ontology system, enhancing result relevancy over manual categorization.• Applied best search practices, including signal relevancy, two-stage relevancy and ELO-DCG to enhance result personalization.• Tripled Onvia Exchange’s client base year-over-year through focused, customer centric feature prioritization.

CDK Global provides integrated information technology and digital marketing to the automotive, heavy truck, recreation, and heavy equipment industries. Managed integration between Automotive OEMs data feeds and dealership websites including pricing, incentives, model details and lead management.