Michael Robertson Email & Phone Number

Dallas, Tx, Us

Live! By Loews In Arlington, Tx & Loews Arlington Hotel And Convention Center

Plano, Tx

 Captured $750K+ in revenue to a goal of $655K (114.41%) in first quarter of integration Represented and negotiated on behalf of four unique brands, Westin, Renaissance, Sheraton & Marriott Trained others on newly initiated integration initiatives as well as provided system support for new users

Dallas, Tx

 Achieved combined revenue generation of $4.15M to a goal of $3.19M after +$500K midyear goal addition  Created and implemented lead response strategy improving YOY definite room night conversion for large corporate market segment by 48% Collaborated to employ group sales strategy resulting in increased corporate group business converted in the year/for the year of 65+ rooms on peak, 36% increase YOY

Frisco, Tx

 Achieved midyear revenue production of 170%, $2.20M to a goal of $1.28M, prior to midyear transfer Spoke in two brand voices, marketed two distinct property styles and capitalize on cross selling opportunities  Sale/Pre-Sale during Westin renovation and Sheraton expansion to current and prospective clients as well as Starwood Global Sellers highlighting property location, renovation details and expansion values for “perfect” prospective group profile

Dallas, Tx

 Revitalized West Coast Corporate Market Segment by prospecting to improve opportunity conversion performance in a 10 month period (Feb-Dec) Increased travel to tradeshows and reverse sales calls by 100% to reintroduce product to Maritz, AMEX, HB and HPN, as well as attended quarterly Texas State Association events leading to 31% increase in contracted business YOY Improved local market visibility by increased attendance to Visit Dallas hosted networking event, property hosted client engagement events, improved partnership with local Chamber of Commerce as well as sponsoring and attending Corporate Responsibility Charity Events hosted by partner clients

Dallas, Tx

 Maintained SE Corporate Market Segment while assisting in 3 month coverage of Mid-Atlantic Market Segment increasing revenue production by 12% YOY  Increased productivity of prospecting methods reflecting increased prospecting conversion rate by 15% Collaborated with Marketing Team to deploy special offers to increase rebook for groups who consumed in prior 3 - 5 years from SE Corporate Market leading to x4 $100,000+ groups rebooking’s in a 6 month period

Dallas, Tx

 Improved lead response to market from 72+ hour average to 24 hours or less within 3 weeks of assuming role Partnered with Catering, Business Transient and area sister properties to increase cross sale opportunities  Evolved role to outperform goals and expected revenue targets by 47%

Dallas, Tx

 Increased relationships with community organizations, schools, specialized event vendors, etc. to securer their continued referrals and bookings by attending a minimum of 3 events per month for 12 month period Improved booking volume: Proms by +2, weddings by +7 and private school fundraisers by +3 in 12 month period  Overcome properties geographic location obstacle by customizing marketing materials, partnering with local 3rd party transportation companies and offsite entertainment venues to packet “destination” style wedding packages

Dallas, Tx

 Assisted Catering Events/Meeting Planners during the duration of their events to improve property MPSI score Managed incoming and outgoing shipments, VIP arrivals, amenity delivery and meeting room setups/events  Coordinated transportation, off-site dining and assisted in any other specialized service capacity necessary to guarantee a positive overall client experience

Dallas, Tx

 Communicated directly with clients and coordinated with internal team members to create and execute group resumes (VIPs, attendance, cutoff dates, transportation) Qualified leads prior and distributed by market segments and other criteria, reviewed all contracts, turn definite and route to proper departments Processed and reconciled Month End, managed and maintained data entry via Crystal and MarketVision tools

Dallas, Tx

 Developed SPG enrollment incentive program for Front Office Agents increasing enrollment by 180% YOY Revised shift operation guidelines for both Agents and Supervisors to improve shift efficiency  Received and resolved customer complaint files with 98% closure rate within 3 days and 100% within 1 week

Political Science / Business

Activities and Societies: Pi Kappa Alpha

General Studies