Michael Rashed Email & Phone Number

Washington, Dc, Us

Rockville, Maryland, United States

Principal strategic, business and marketing lead for multiple global business units covering pharma, supplement, cannabis and food quality standards and verification services with a combined $30M+ revenue. Expansion and leadership of cross-functional Cannabis standards business and launch strategies. Customer and market analyses, product design and prioritization, promotion and media strategy, authoring thought leadership articles, featured conference speaker, including China, Singapore, Thailand, Europe, North and South America. Directly manage and grow diverse team of marketing, sales and business professionals. Business lead for USP Dietary Supplement Verification Program, the most trusted third-party certifier among consumers, HCPs and pharmacists, exceeding growth targets.

Rockville, Md

Creation and execution of global and regional messaging, marketing, exhibiting, speaking and advocacy strategies for multiple customer segments of independent non-profit standards setting organization, covering the global pharmaceutical excipient standards and verification services markets. Design and measure integrated, targeted marketing including print, digital, social media, advertising and trade shows. Market and regulatory analyses. Training sales organizations; conference and customer presentations. Design product development prioritization matrices to maximize profitability.

Charlottesville, Virginia Area

Managing global marketing activities of the Klöckner Pentaplast Pharmaceutical Films division. Development and implementation of brand strategy and customer value proposition. Developing the marketing strategy for new and existing products. Overseeing implementation of the marketing strategy - including campaigns, events, digital marketing, social media, promotional materials and PR. Developing and delivering marketing and communications strategies for the organization.

Washington D.C. Metro Area

Strategic marketing development and execution of plans to support and grow worldwide market share for leading line of automated immunoassay instruments for the clinical diagnostic and life sciences markets. Create messaging and marketing campaigns including trade show booth design, Web and print advertising, flyers and sales support literature. Lead role in identifying and cultivating strategic relationships with partner companies to expand adoption of new technologies. Establish market requirements for new products and lead cross-functional groups in implementing customer-focused solutions to improve business practices and analysis.

Greater St. Louis Area

Product launch and worldwide marketing & market analysis of GPCR and kinase drug discovery products & services.

Charlottesville, Virginia Area

Product launch, merging product lines and worldwide marketing for industry leading multiplex detection kits for biomarkers and signaling proteins.

Lake Placid, Ny

Created and communicated product and marketing data for sales, marketing, R&D, pharmaceutical and academic customers. Beta-tested new products, maintained SOPs. Training new laboratory and quality staff. Approved manufacturing production records.

B.Sc., Biology

Mba, Business

Activities and Societies: Beta Gamma Sigma