Directly responsible for managing gaming laptop products from ideation to end-of-life. Leverage market data to analyze trends, drive internal product development, and work with ODM partners to create a market-viable product. Identify key selling points during product development to create a 360 go-to-market strategy that effectively communicates the product value proposition across a variety of mediums and channels. Work across continents and teams to lead localized campaigns to bring products to market, mixing digital, social, influencer, and partner marketing elements for maximum impact. Analyze retail channel and operations data to maximize sell-in and optimize campaigns towards their KPIs (Impressions, ROAS, Clicks, Views). Simultaneously manage long-term sustain campaigns and seasonal campaigns for the duration of the product lifecycle, providing regular updates on a weekly to quarterly basis to executives. Leverage product market data to inform EOL strategy and product ideation for future iterations.

Managed marketing for gaming laptops within the US region, leading the ideation and execution of launch and sustain marketing programs. Worked across marketing functions to develop robust campaigns, combining PR, Community, Digital, and Retail and to maximize impact. Worked intimately with sales to drive channel success, collaborating with partners on bespoke campaigns to increase sell through and grow channel share.

Drove go-to-market communications planning and lead launch execution, working closely with media and influencers to ensure product messaging alignment and positive public reception. Developed innovative outreach programs to increase coverage and grow brand awareness with non-endemic audiences.