Michael Reddy Email & Phone Number

Chicago, Illinois, Us

Digital Authority Partners is a creative, data-driven marketing firm providing solutions that grow your business.Check our case studies: https://www.digitalauthority.me/case-studies/

Chicago, Illinois, Us

Healthcare Weekly is a digital magazine and peer-supported community for C-suite executives in the healthcare industry. We’re moving healthcare forward by connecting innovative companies and empowering healthcare leaders through highly engaging content.

Exton, Pa, Us

Sr. eCommerce Product Manager at Ricoh for Ricoh-USA, Ricoh Canada, Ricoh Latin America, Savin, and Lanier and previously MyRicoh.com (customer portal)Created the analytics capability for the team leading to better insights through implementation of Maxymiser AB testing, Google Analytics, Google Tag Manager, Qualtrics survey, and eCommerce analyticsLaid the groundwork for the Search/ Browse experience and key site metrics including: request a quotes, time on site, exit rates, etc through new product landing page, product category / sub category pages, product details pages, search results page, and no search resultsOptimized the search / browse experience through implementation of recently viewed products, autosuggest for search, proper display of discontinued products, compare products functionality, chat, questions / answers, and a image / video gallery, added discontinued products (for support reasons), and marketed configuration machines.Led vendor selection and requirements and assisted in implementation for a Web Content Mgmt System for Ricoh Americas (RicohUSA, Canda, Latin America, and MyRicoh)Created supplies experience on RicohUSA responding to customer feedback and page analytics leading to over ⅓ of all quotes online being for suppliesCo-led implementation of a Web Product Catalog Management tool for Ricoh Americas (RicohUSA, Canada, Latin America, and MyRicoh) and leading extension of Search / Browse platform internationally

Chicago, Il, Us

eCommerce Product Manager for Shop Your Way (Loyalty Program) projects on Sears.com and Kmart.com•Met goal for percent of online orders to be placed by loyalty members (Shop Your Way) by implementing clear and consistent points display / messaging for members and guests throughout .com experience•Increasing points redemption for online orders through improved display of redeemable points throughout .com experience and additional functionality to make redemption easier•Led online component of the Sears holiday offer driving increase in Sears Card usage, lift in Sears Card applications, lift in new sears card accounts, avg. revenue lift for members, and more e-mailable members•Identified gaps in points redemption process and points adjustment process for product returns leading to the correct points awarded to members•Led program giving loyalty members (Shop Your Way) the opportunity to use their credit card at partners and earn points. This led to: incremental revenue from sale of points, revenue when the member purchases items at a Sears.com, and increased membership•Saw 10X increase in coupon sharing within the 1st quarter of improving social coupon functionality on Sears and Kmart.com deal centers

Chicago, Il, Us

Reporting to the director of Production Operations leading strategic projects for the SHC Studio•Program managed large expansion (2x physical footprint - 25,000 Sq. Feet) of the Studio facility to allow for increased internal and external client volume. This involved coordination of: Construction, IT Infrastructure, IT Applications, Photo Mgmt, Studio Floor Mgmt, Operations - process changes, Architecture and Engineering, Furniture / Fixtures, Finance, HR, and Digital Assett Mgmt. Project was delievered ahead of schedule, below budget, and to stakeholders satasfaction•Led initiative to integrate imaging across multiple channels•Led external market business development analysis for the SHC Studio leading to multiple new clients•Led process improvement initiative identifying and assigning owners for 5 key areas for improvement

Chicago, Il, Us

Reporting to the VP of Marketing Operations and Addressable Media leading projects to move from mass media to targeted individual relationships with consumers- Saw click-thru rate of 6.4% by implementing a social commerce program pushing content, promotions, and product suggestions to targeted customers while remaining 57% under budget- Responsible for lifestage marketing including owning movers ($150B market opportunity), and leading new parents, marriage, back to school, and maternity primarily across direct mail, e-mail, social media, and affiliates- Displaying more time relevant products online and in our circular by developing a process to quickly move all samples that a merchant requests from vendors to our internal photo studio for photos to taken- Reduced legal risk, reduced IT risk, better allocated marketing spend, increased financial controls, and increased procurement controls by developing a consistent process for business units to follow for their contests and sweepstakes-Developed a standard and repeatable project management framework that I implemented across multiple marketing initiatives

Chicago, Il, Us

Reporting to the director of business analytics analyzing the financial impact of corporate initiatives & marketing mixTest & Learn:-Designed marketing, inventory, store remodel, distribution and product assortment tests for our business unit clients major initiatives, then after implementation analyzed and provided recommendationsMarketing Analytics:-Optimized revenue and profit of current and future media tactics by performing statistical modelingBusiness Analytics:-Identified $9.6M cost savings opportunity by shifting key labor drivers from modeling Sears $1B labor spend

Hosur, Tamil Nadu , In

Reporting to the VP of new product development to build international logistics model to bring product from suppliers in China to TVS dealerships in India-Reduced logistics costs by 35% by modeling outbound logistics routes to bring a new product from suppliers in China to TVS dealerships in India-Measured on Delivery, Quality, Cost, Productivity, and Results

London, England, Gb

Reporting to the director of B2B Marketing producing customer strategy for the sales organization-Potential $8M improvement in profit by determining top customers, new opportunities, and by aligning the sales organization with the future customers-Built process to keep more leads in the sales pipeline-Produced qualified prospects to generate new business for sales

London, England, Gb

Reporting to the Director of Industrial Product Marketing leading value improvement projects for the field based sales organizationAnalyzed new distribution channel for compressor oils-Segmented and profiled the market for sales and market targeting-Gained location specific information, and four prospects Key Account Value Creation -Aligned sales resources with corporate business priorities-Developed standard value improvement projects document to be communicated and leveraged throughout the account-Designed clear work plan for field based account managers and front line technical support

Barrington, Illinois, Us

Reporting to the program director organizing senior meal program & organizing community events-Organized and directed monthly community events-Directed bi-weekly senior citizen meal program -Implemented process enhancing technology using access database and excel

Richfield, Minnesota, Us

-Assisted with store marketing-Produced information pamphlets that helped with product positioning-Helped customer from first contact to the point of sale

Master'S Degree, Computer Science

Management, Marketing, Finance