Inside Lane provides a range of services involving: Event ConsultingEvent strategies for tourism or community objectives;Reviewing and auditing current eventsEvent management advice and the creation of events to support marketing initiatives.Event Feasibilities Western Australian Liaison on behalf of East Coast OfficesSponsorship strategies and sponsorship portfolio audits;Securing sponsorshipAdvice on maximising the return on community support and… Show more Inside Lane provides a range of services involving: Event ConsultingEvent strategies for tourism or community objectives;Reviewing and auditing current eventsEvent management advice and the creation of events to support marketing initiatives.Event Feasibilities Western Australian Liaison on behalf of East Coast OfficesSponsorship strategies and sponsorship portfolio audits;Securing sponsorshipAdvice on maximising the return on community support and investment; Inside Lane In association with Richard Walley of Aboriginal Productions and Promotions works with companies to deliver Cultural Awareness Programs and design Aboriginal Cultural public space activations. Inside Lane and APP work with Keogh Bay Consulting to deliver Aboriginal Employment StrategiesClients include:Sculpture by the SeaSuperfoiler Grand PrixBHPRio TintoAstrofestDiwaliMandurah Match CupHWEChannel Seven Christmas PageantFairbridge FestivalSunset EventsRed Bull Air RaceAvon DescentTura New MusicMellen EventsThe National TrustEvents NSWBlue CorporationLeave No Trace Australia24/7Inside Lane currently consults to Sculpture by the Sea, Cottesloe representing the event in Western Australia with sponsorship liaison and sales, relationship building and problem solving.Inside Lane undertook a feasibility study for the development of a major international visual arts event in Western Australia located at:http://www.artsource.net.au/getattachment/Events/FEASIBILITY-Major-Visual-Arts-Event/The-Report/Feasibility-Study.pdf.aspx Show less

Generation and management of a $5.5 million sponsorship portfolio involving blue chip international and national companies.Sponsorship ServicingDevelopment and maintenance of sponsorship relationships with all sponsors including Emirates Airlines, Vodafone, Lion Nathan, MBF, Diageo, Woodside and Thrifty.Match Day Administration and EntertainmentUltimate responsibility for the administration of the match day involving all aspects of the on and off ground presentation, involving… Show more Generation and management of a $5.5 million sponsorship portfolio involving blue chip international and national companies.Sponsorship ServicingDevelopment and maintenance of sponsorship relationships with all sponsors including Emirates Airlines, Vodafone, Lion Nathan, MBF, Diageo, Woodside and Thrifty.Match Day Administration and EntertainmentUltimate responsibility for the administration of the match day involving all aspects of the on and off ground presentation, involving match attendance averaging 27,500 people.FunctionsResponsibility for creation, presentation and marketing of all functions associated with the Western Force.MemorabiliaCreation and marketing of all memorabilia products, and negotiations with the Rugby Union Players Association to develop a new agreement regarding players share of memorabilia sales. Show less

Responsibility for Western Australia’s event strategy for the Western Australian Government including management of Eventscorp, the government’s event agencyDevelopment and successful presentation of bids for major international events Responsibility for the management of the contracts, and event management associated with the major events secured by EventscorpDirectly negotiated the majority of contracts associated with the events, and generated a standard event… Show more Responsibility for Western Australia’s event strategy for the Western Australian Government including management of Eventscorp, the government’s event agencyDevelopment and successful presentation of bids for major international events Responsibility for the management of the contracts, and event management associated with the major events secured by EventscorpDirectly negotiated the majority of contracts associated with the events, and generated a standard event contractAnalysis of the television coverage of the events worldwide, to increase the effectiveness of the television imagery usage within events Show less

Involvement in the development of Leeuwin Estate ConcertExec Assistant to the ChairmanInvolvement in Fremantle commercial property associated with the University of Notre DameInvolvement in the presentation of the Leewin Concert in LondonProject AnalysisActing CEO of a air conditioning company