Michael Reichert Email and Phone Number

Promoted rapidly through series of increasingly responsible account service positions. Oversee TracyLocke’s 7-Eleven account providing unique creative with overarching concept and creative design aligning with brand strategy. Lead partner agencies through marketing planning, brand positioning and strategic creative development initiatives for fully integrated marketing campaigns that deliver cohesive multi-tiered communication strategies. Represent 7-Eleven in broadcast affairs as well as developing and brokering activation opportunities with desired partners. Develop and activate sponsorships with varying complexities while providing activation resources to drive consumer engagement in applicable communities. Responsible for negotiating fees and contract agreements between agency and client. Own forecasting and profit contributions and recognizing additional revenue opportunities. Develop yearly budget to support agency and team objectives.

Client lead for 7-Eleven.

Client contact for Nestle and 7-Eleven.

Managed brand and departmental advertising efforts for key categories including Lawn & Garden–The Home Depot’s top sales department. Partnered with additional agencies to ensure campaign executions are integrated across media channels. Managed the development of a branded content platform showcasing step-by-step instructional home improvement videos. Participated in The Home Depot’s annual planning process through competitive analysis, promotional brainstorming and initiative planning. Provided guidance and trained new team members through agency and client orientation, as well as campaign and project cycles.

Promoted quickly from Project Manager (Harrah's Entertainment Inc/ Pepsico Clients), Assistant AE (Pizza Hut Field/ Hasbro Clients), AE (Pizza Hut, National Clients), Senior AE (AT&T/ Harrah's Entertainment/ Pizza Hut, National Clients)Responsible for all day-to-day operations with key client contacts and franchisees. Planned and developed franchise promotional strategies that included print, direct mail and couponing programs. Developed competitive marketing calendars and presented competitive findings, implications and opportunities to designated marketing areas. Analyzed franchise markets and provided strategic recommendations on maximizing the use of marketing tools and tactics. Managed the development and execution of print, point-of-purchase and promotional projects within time and budget constraints. Managed website creation and day-to-day operations of Harrah’s WorldSeriesofPoker.com and SBC’s ProjectDU.com. Developed, analyzed and optimized website statistics for current clients to maximize site success and ROI. Created digital initiatives to grow the client’s business and generate additional agency revenue.