Michael Rhee Email & Phone Number

Tampa, Fl, Us

Tampa, Florida, United States

• Strategic Leadership: Directed and implemented comprehensive commercial strategies across marketing, sales, and medical education, resulting in significant sales growth and enhanced brand visibility.• Training Programs: Developed and executed advanced training programs for sales teams and surgeons, improving product knowledge and communication efficacy.• Executive Advisory: Provided strategic input to the Executive Team, leveraging market insights to shape KOL strategies and identify new business opportunities.• Cross-Divisional Coordination: Orchestrated collaboration between US and UK divisions to align product strategies, engineering, R&D, and manufacturing with commercial objectives.• Team Building: Established and led a high-performing marketing team, focusing on customer behavior change and Corin Brand adoption.

São Paulo, Brazil

• Regional Strategy: Formulated and executed marketing strategies for orthopaedic segments, aligning with regional priorities and enhancing operational efficiency.• Organizational Restructuring: Restructured the regional marketing organization to better meet core strategic objectives.• KOL Engagement: Developed relationships with KOLs across Latin America to strengthen corporate influence and market penetration.• Market Execution: Led the development of commercialization, training, and launch plans, and oversaw regional surgeon education events to drive market success.• Team Leadership: Managed a team of six, focusing on marketing and educational initiatives to drive regional growth.

Mahwah, New Jersey, United States

• Branding Campaigns: Successfully executed the "Accuracy & Reproducibility" branding campaign for ShapeMatch, differentiating it in a competitive market.• Adoption Programs: Launched innovative programs to enhance the adoption of ShapeMatch and Single Use Instrumentation.• Field Marketing Team: Established the US Knee Field Marketing Team to improve sales capabilities.• Value Dossier: Developed the Triathlon Value Dossier, highlighting clinical evidence supporting product outcomes.• Team Engagement: Enhanced team engagement and improved Q12 scores through targeted initiatives.

Warsaw, Indiana, United States

• Surgeon Engagement: Led the surgeon engagement strategy and developed the DePuy Mobile Institute, reaching over 1,500 professionals.• Anterior Approach Strategy: Spearheaded the success of DePuy’s Anterior Approach, driving joint replacement business growth.• Revenue Growth: Contributed $20 million in incremental revenue through new product line extensions and effective market positioning.• Product Development: Managed the $350 million DePuy Acetabular business and collaborated with distributors to boost sales.ICOS CORPORATION, Bothell, WASenior Marketing Leader, Cialis® (ICOS and Lilly Joint Venture)July 2003 – January 2007• Brand Strategy: Shaped the U.S. brand strategy for Cialis®, including strategic objectives and budgeting.• Opinion Leader Development: Led the creation of promotional programs and managed a speaker bureau of over 800 speakers.• Compliance: Ensured all marketing programs adhered to regulatory guidelines.

Indianapolis, Indiana, United States

• Brand Strategy: Shaped the U.S. brand strategy for Cialis®, including strategic objectives and budgeting.• Opinion Leader Development: Led the creation of promotional programs and managed a speaker bureau of over 800 speakers.• Compliance: Ensured all marketing programs adhered to regulatory guidelines.