• Collaborated with the creative team to deliver marketing material before and after launching the company, and on campaigns to showcase new products. This grew audience engagement & awareness.• Managed social media campaigns using Facebook ADs to increase audience engagement.• Developed long term strategies for projects and generated creative storylines and angles that lead to successful media campaigns.• Created new content using research into consumer behaviour.• Oversaw and planned end-to-end the art and graphic design direction for the company.• Liaised with 3rd party teams and vendors to arrange photoshoot days and materials while closely following brand guidelines.• Oversaw and consulted on the social media and website visual content materials (including video and photo content).• Collaborated and chaired meetings throughout the project to ensure deadlines were met even when working under pressure.• Balanced the commercial and analytical sides of the business to achieve sales and impression targets. This was done through digital marketing on Instagram to targeted customers and influencer marketing.• Managed and developed the social media content calendar and executed social media content ideas.

• Generated creative ideas, proposals, and pitch decks for the national citizen service (NCS) using copywriting, graphic design, photography, and video editing skills, as well as engaged design, music, art, and culture research• Executed quick high-quality strategies for OOH and digital AD campaigns• Confidently presented and delivered effective design ideas and solutions to stakeholders, team members, and team heads• Conducted quantitative and qualitative research on gen-z habits, challenges, and trends by scheduling and conducting online surveys with 50 young people over two weeks• Created a campaign strategy for NCS that resonated with their target audience• Iterated feedback and data for NCS to shape a path for them to find the perfect market fit, resulting in a high-impact product offering for marketing the NCS service• Managed the campaign development from end-to-end.

• Designed and developed effective digital communication assets for a start-up brand named Beauty·B, using brand guidelines to increase customer engagement and acquisition. This involved colour coordination, e-Commerce photography, typography, and logo use.• Collaborated with internal teams at Beauty·B and The Thread Group to brainstorm ideas and develop drafts into final products.• Created wireframes, prototypes, and user journeys.• Developed functional and intuitive web pages that displayed sophisticated layouts and could scale to any device. These included landing pages, product pages, checkout pages, and review pages.• Conducted AB testing of pages to determine best practices.• Performed market, competitor, and user research to collect and evaluate user requirements.