Michael Richards Email & Phone Number

Orange And Los Angeles Counties, California Area

• Responsible for ~$200 mm in sales across multiple trade channels.• Sold instore merchandising including end caps, displays, and POS in high traffic center store areas.• Collaborated with Owners, Store Managers, Grocery Managers, Deli Managers, Brokers, etc. to present and sell the current/future sales initiatives.• Identified areas of opportunity through analysis and created strategic plans.• Applied analytic skills to anticipate market sales and prepared suggested orders.• Presented programs to accounts using sales materials. • Created a win-win environment by recommending proper merchandising and pricing. • Sold line extensions to major chains including Ralphs, Vons, Albertsons, Food 4 Less, Walmart, Target, and K-Mart, etc.• Exceeded store visit quotas by ~20%. • Recruited, trained, and coached new personnel about standard processes and effective sales strategies.

Phoenix, Arizona, United States

• Responsible for developing the business across the Western US.• Made joint sales calls with distributor reps in key accounts to enhance sales.• Presented programs to accounts using sales materials. • Identified areas of opportunity through analysis and created strategic plans.• Increased distribution in the LA Market by consistent sales store visits across all trade channels including 7-Elevens, C-stores, Supermarkets, and independent stores. • Tracked account sales and promotions and measured success through analysis and market walks.

Santa Barbara, California, United States

• Responsible for increasing sales in the San Fernando Valley and San Gabriel Valley.• Sold to the major chains including Ralphs, Vons, Albertsons, Food 4 Less, Walmart, Target, 7-Eleven, C-Stores and Mom and Pop stores etc.

Oakbrook Terrace, Illinois, United States

• Sold Title insurance to Mortgage Brokers for new loans and refinancing.

Provided daily face-to-face sales presentations to guests and member referrals.

• Responsible for all aspects of the restaurant including menu design, ordering, hiring, marketing, accounting, maintenance, etc.