Michael Rigert Email & Phone Number

Salt Lake City, Ut, Us

Lehi, Utah, United States

• Articulate value-driven content through the creation of blog posts, white papers, ebooks, infographic content and sales collateral for SHR Health and medical enterprise marketing.• Create content to drive new leads for the SR Health brand focusing on hospitals, health systems and medical practices.• Build SR Heath brand awareness and position as industry thought-leader.• Strategize and coordinate campaigns with marketing team.

Greater Salt Lake City Area

• Collaborated with internal and external subject matter experts (SMEs) to write original, compelling content that generates interest in MasterControl, positions the company as a thought leader, and indirectly generates sales leads.• Wrote copy for prospect marketing and advertising campaigns for a variety of vertical markets/industries including, but not limited to, pharmaceutical, medical device and general manufacturing.• Lead internal SMEs to shape and polish their message and simplify complex industry, regulatory and technical concepts and key messages. • Wrote SEO landing pages for the company's websites that are focused on specific search terms and follow the guidelines provided by management.• Wrote SEO articles and press releases to be submitted and published on the internet.• Wrote industry- and product-related white papers used for website advertising and general lead generation.• Researched and kept up-to-date with news and current best practices within the life sciences and other regulated industries. • Researched competitor marketing campaigns to stay current on industry positioning.• Demonstrated a knowledge of current content marketing strategies and tactics. • Demonstrated a knowledge of basic SEO and social media concepts and best practices.

Salt Lake City, Utah

• Composed, curated and managed all text and multimedia content, campaigns and interactions for Priority Dispatch pages on Facebook, Twitter, LinkedIn, and Instagram. • Increased the organization’s reach in the emergency dispatch community by building valuable partnerships with major industry players, including Within the Trenches Podcast, an international podcast program hosted by a former dispatcher whose guests tell their communication center stories and advocate for profession. • Monitored and measured Priority Dispatch social media and website metrics which resulted in unprecedented growth during my tenure, including taking Facebook Likes from 300 to 4,000 over an 18-month period. • Wrote and edited original content for the company's industry magazine — “The Journal of Emergency Dispatch” (65,000 circulation) — both online and print and managed the creation of the company’s new Journal of Emergency Dispatch website. • Drafted and disseminated key company messaging, news and accomplishments to industry and local media outlets through press releases and increased the quantity and quality of contacts within the company's media pool. • Managed all company publication deadlines, production schedules, and served as team lead of the IAED Department of Academics, Research, & Communications’ Editorial Team. • Created and chaired the company's outreach committee for external and internal public education, community involvement and media relations.

Orem, Utah

• Managed internal and external public relations communications for University Marketing and Communications Department. • Created and distributed all university press releases, cultivating media relations and drafting of collateral marketing pieces for colleges and departments. • Served as assistant editor of the university’s CASE award-winning alumni magazine, “UVU Magazine,” and authored and edited all magazine content departments such as features, spotlights, news, Q&A, and verbatim pieces. • Significantly increased UVU’s media coverage during my tenure in print, television and online media. • Supervised two part-time public relations writers.

Political Science, International Relations

Studied topics related to international relations, national security, and foreign policy.

Undergrad Coursework

Undegrad Coursework