Firecrown Media (formerly FLYING Media Group) acquires and maintains the world's leading aviation and lifestyle publications. It operates print and internet publications, e-commerce websites, development aviation real estate, and aviation financing solutions.• Responsible for media group’s $35+ million P&L and growth strategies• Oversee content commercialization, audience development, subscription growth and paid social media within the largest portfolio of recreational aviation and marine publications • Develop and implemented new go to market strategy for digital sales and print subscription sales• Lead the migration team on new CDP platform to allow for new data monetization and activations• Assessed new digital platforms for streamlined implement of sales tracking, website metrics• Directed and led the audience development strategy for first-party data capture and growth • Drive growth within current markets and identify new emerging markets for sales penetration• Increased traffic and sales to e-commerce websites Aeroswag.com and Midwestmodelstore.com and TheSpaceStore.com through email and web targeting tactics• Manage all social media teams activities for paid and organic campaigns• Lead the brand community teams, responsible for brand community management, growth and activations• Manage Ad Operations and Account Management Team

• Created and implemented a lead generation product that generated over $1 million in sales in its first year of launch• Manage the creation and implementation of a new esport website for the emerging esport division within the Cynopsis group• Responsible for creating and introducing new digital initiatives and comprehensive media packages• Train and foster growth with sales teams to close new accounts and evolve partnerships • Tasked with maximizing campaign efficiency for returns and KPI performance across all digital platforms • Lead a team of front-end developers & designers to create and manage website builds and maintenance• Lead a team of Audience Developers to manage, harvest and activate raw data for the group’s brands • Collaborate with executive committee to test, implement and manage virtual/digital platforms• Maintain existing key client’s relationships and help to develop deeper account relationships• Responsible for simplifying procedures and creating efficient internal channels for product management*2019 FOLIO Rising Star Honoree

*2019 Media Growth Valued Performer Award recipient

In January 2018 Endeavor Business Media purchased the media brands - Processing, Flow Control and Water Technology - from Grand View Media• Responsible for simplifying procedures, and expediting project completion for Endeavor Business Media digital business • Support sales team during digital client meetings to present multi-channel capabilities and answer technical questions• Develop and manage new and existing client & agency relationships • Develop Ad Operations and Account Management Teams• Purpose optimization strategies based on campaign analytics• Develop and recommend digital strategies to maximize campaign and KPI performance across all platforms • Coordinate custom rich media builds with clients and in-house development team• Project Manage Sales,Operations & Development teams during website redesign and launches • Conduct trainings with sales team members on new products

• Support sales team during digital client meetings to present multi-channel capabilities and answer technical questions• Manage and oversee digital media planners and account managers to develop and execute campaigns for multiple brand vertical clients• Review campaign analytics and recommend optimizations • Establish brand partnerships, and facilitate onboarding of the BPA’s B2B Programmatic Exchange• Develop and recommend digital strategies to maximize campaign and KPI performance across all platforms • Coordinate custom rich media builds with clients and in-house development team• Responsible for simplifying procedures, and expediting project completion for Grand View Media digital business

• Increased profitability of Home Depot account by 100% within 1 year• Developed and managed new and existing agency relationships on various accounts • Provided digital support to sales staff and facilitated on-boarding of new technologies• Directly responsible for growing strategic agency and client relationships in the East Coast Territory• Implemented private marketplace deals with premiere brands and Agencies

* Provide strategic direction at weekly sales meetings for the following clients: State Farm, Eli Lilly, PNC, REI, and McDonalds* Work closely with Sales Development, Inventory Operations, Programming, Ad Ops and Sales on developing on new opportunities* Upsell live campaigns by identifying relevant solutions and top performing media
* Collaborate with the Optimizations team to create and present wrap up reports to agencies at campaign’s end

* Create and implement proposals to accommodate client’s goals and objectives* Track and optimize campaigns to meet the clients metrics of success

Helped to create various advertising partnerships with local companies to support one of the largest sailing event in US.