Michael Ritchey Email & Phone Number

Salt Lake City, Ut, Us

Using methods from from Lean Startup, Jobs-To-Be-Done, and Top Tasks, I helped executives, product managers, and customer experience managers build successful business models that focused on customers' problems and the circumstances that caused them to switch solutions.

Salt Lake City, Ut, Us

Guided FamilySearch teams in executing Lean Startup methods. We got out of the building, discover customers and the problems they were trying to solve, created compelling value propositions, tested and measured the effectiveness of experimental solutions, and pitched proven business models to leaders to resource the development of useful products and services.

Salt Lake City, Ut, Us

Worked with customers to learn the problems they were trying to solve and the gaps we could fill in order to offer attractive solutions. Conveyed that data to product managers and engineers and continually helped them prioritize feature development.

Salt Lake City, Ut, Us

Developed and managed Research Support, a 40-person mostly-volunteer call center to answer calls and email from customers regarding their genealogical research. Developed and managed FamilySearch Forums to transition the answering of text-based questions from a small email team to a crowdsourced community. Developed and managed FamilySearch Wiki to consolidate 5 disparate genealogy knowledge bases into one, updated it from 10 years outdated to current, and crowdsourced it so it could cover all countries at the local level instead of only half the world's countries at the national level. Grew the content from 800 documents to 70,000 in 3 years through crowdsourcing.

Salt Lake City, Ut, Us

Provided Family History Library visitors research guidance at the U.S./Canada reference desk. Wrote publications regarding genealogical methodology and sources. Created and maintained library's Patron Desktop -- the user interface visitors used on the patron computers. Taught many classes at the library and conferences.

Analyzed clients' pedigrees. Conducted full-scale research in original and compiled records. Wrote client reports. Designed, coded, and maintained company Website. Conducted marketing and accounting. Spoke at genealogical conferences. Contracted other genealogists and conducted marketing for them.