Drove the Direct and Channel sales process by developing and executing company technical marketing business plans, funnel optimization strategies, qualified lead development /generation campaigns, and collaterals, resulting in increasing product sales. Cultivated website search engine optimization (SEO), analytics, and social media for product lines, increasing website traffic by over 20% per yearCollaborated to develop transition roadmaps, sun-setting strategies for legacy products, resulting in > $2M cost savings for stakeholdersAuthored white papers and delivered keynotes at numerous national and regional technical conferences, strengthening the company’s reputation as a technology leader Key member of Sales Team, on the road with them as required to gather “voice of the customer” (VOC) input for management resource allocation and engineering efforts. In addition, authored technical marketing requirement documents to move the VOC into new products, resulting in increased sales. Capitalized on the VOC to ensure products met and exceeded market requirements for features, reliability, and cost. Wrote technical specifications for new firmware releases that resulted in improved products, satisfied customers, and drove salesMentored Technical Support, Customer Service, and Marcom, ensuring their utilization as marketing tools to ensure world-class customer satisfaction, and driving customer retention to new highsPrevious experience as Product Line Manager for Telecom Network Access products

• Managed generation of computer-aided telecom product test fixtures, increasing quality and reducing manufacturing costs • Worked with design engineering team on Design for Manufacturing (DFM) concepts for new designs• Provided all component engineering support for purchasing, manufacturing and engineering, lowering costs and increasing product reliability• Managed Document Control, Engineering change process, and wrote procedures for ISO-9000 compliance• Designed telecom products which provided over $1M in revenue