Michael Robertson Email & Phone Number

Toronto, Ontario, Canada

Greater Toronto Area, Canada

-Developed best in class product playbooks for key retail partners, both instore and online with the goal to improve customer experience and comprehension.-Launched a full product portfolio with 7 skus as part of a strategy shift in both the US and Canada at major retailers and commercial partners.-Built product growth initiatives within a mature technology category for Print. Grew category marketshare in a three month timeframe October - December 2022.-Tested multiple user journeys both instore and online, piloting programs at US retailers. Found mobile traffic was a high # of page visits so built mobile first pages which increased engagement and time on page 3x.Built a new creative formula for social media influencers for HP's first TikTok campaign in North America for back to school, partnering with major retailers, Staples, Target, Amazon, BestBuy and Walmart accomplishing 120% of target driving 600k units.Developed close relationships with multiple stakeholders across the organization, from executive presentations to consistent check ins with sales teams.

Greater Toronto Area, Canada

-Build campaign strategy for North America working directly with multiple businessstakeholders, from category, sales, media, search & retail partners.-Execute & launch multiple HP brand campaigns.-Manage budget strategically utilizing dollars to ensure the best marketing ROI for HP.-Act as an advisor to our global creative teams to optimize creative for platforms whileensuring brand standards are met.-Develop relationships with partners to test & learn the latest strategies & tools tokeep up with trends and platforms. YouTube, SnapChat, Tictok, Reddit, Pinterest,Facebook & IG.

Toronto, Ontario, Canada

-Lead Canada's consumer print marketing, Retail instore executions launching HP+ &Instant Ink.-Ensured timely product launch in market at all touchpoints, Retail, Etail & campaign.-Worked closely with the Canadian sales leaders & account managers servicingmultiple retailers, Staples, Amazon, BestBuy, Walmart & Costco.-With Covid-19 quickly pivoted strategies to be digital focused in order to capitalize onthe sudden product demand. Ensuring HP was represented and top of mind ofCanadian consumers.-Developed "Printastic" campaign designed to help with the lack of children'seducational activities at home during the Covid-19 pandemic providing them with anarray of printable activities, working closely with HP Global and Media Monks toexecute. This was the start of our 1st Party Data strategy in Canada.

Toronto, Canada Area

-Develop and execute digital go to market strategy for new product introductions.Ensuring all touchpoints were in place, Product pages, brand stores, SEO, SEM.-Tailored the online customer journey for HP, working closely with Partners, Retailers& internal stakeholders ensuring our brand is represented consistently in the onlinespace.-Implemented digital tracking & attribution. In addition to A/B testing test and learn tooptimize HP's digital footprint.-HP Sprocket Influencer/creator campaign leading to record Sprocket Sales forCanada.

Richmond Hill, Ontario, Canada

- Manage and develop the following Categories for Staples.ca :Networking, Digital Storage, Computer Components, Peripherals and Gaming accessories.- Ensure the portfolio offers the latest products trends - New product launch - Optimize supply chain and forecasts to ensure items 100% in stock - Manage and maintain large sku portfolio - Optimize online digital user experience. - Develop online digital marketing strategies.- Analyze market trends to purchase accordingly in a volatile digital tech landscape

Richmond Hill, Ontario

- Looks after the daily operations of the Staples special order program assisting 305 stores.- Analyze market trends to increase overall profitability- Analyzed sales data to look at upcoming promotions for Staples Canada flyer - Set up and maintained digital content and promotions on Staples.ca - Assisted with developing digital and interactive sales training programs rolled out to the stores Canada wide

Waterloo, Ontario

- Building and developing customer relationships for long term success and loyal clients. - Working within a fast-paced environment with the ability to adapt to a vast range of situations. - Ability to problem solve and develop the necessary solution for customers. - Met and exceeded sales goals on a consistent basis- The ability to understand the analytics by using them to maintain growth within the business. - Vast understanding of the digital world, devices and their applications.

San Francisco Bay Area, Corpus Christi Texas, Albuquerque New Mexico.

- Traveled to the United States to take on an entirely new market. - Opened new accounts on a daily basis and driven to hit and exceed sales goals. - Ensured that the services provided were exceptional and that clients were satisfied.- Followed up with leads and potential customers to further build to my sales growth. - Coordinated service technicians & mitigated issues to deliver top-quality customer service.

Burlington Ontario

- Maintained high levels of customer service. - New challenges on a daily basis. - Met strict deadlines and assisted in organizing the logistics of the move.

Honors Bachelor Of Arts (B.A.), Communication And Media Studies

Activities and Societies: - Community manager for One Note - Student note sharing system - Played intramural football and dodgeball.

Ontario High School Diploma, Ontario Scholar

Activities and Societies: Men's Rugby both for School and for BurlingtonHad to adjust to the Canadian education system as I had previously.

Education record

Began my High School career at Dubai College in Dubai, Regarded as the best British school in Dubai and among the top academic British.