Michael Roehrig Email & Phone Number

San Diego, CA, US

San Diego, California, United States

San Diego County, California, United States

United States

• Ideate with leadership to establish key performance indicators and work with internal business partners to develop dashboards to smartly report KPIs in an actionable, simplified, and automated manner.
• Primary analytical partner of direct response marketing channels, including email and direct mail, providing tactical, executional, and blue sky thought insight and evaluation.
• Partner with customer success team to provide ad hoc evaluation of myriad initiatives designed to elevate and improve the individual customer experience; assess performance and provide guidance for short and long-term.
• Support an array of high-level business initiatives serving to strategically grow and retain personal and business tax filers.

San Diego, CA

• Serve as primary analytical nucleus for marketing department, working with marketing managers and leadership, serving to provide proactive strategic guidance and reactionary solutions for long-term and day-to-day.
• Created and currently maintain marketing test calendar; allowing for tracking and results reporting for myriad marketing tests, including but not limited to price tests, concept tests, creative test, etc.
• Organize and manage consumer research projects which provide qualitative and quantitative guidance for marketing tactics and overall branding strategy.
• Ideate with leadership to establish key performance indicators and work with internal business partners to develop optimal ways to smartly report said KPIs in an actionable, simplified, and automated manner.

San Diego, California

• Proactively use analytics to deliver and manage data driven insights by effectively communicating the “so what” from the data to the company in order to serve as a strategic business asset by identifying and driving.
• Interface and collaborate with multiple departments across the company as a data translator and storyteller with an aptitude for distilling key take-aways from large sets of data that drive business outcomes.
• Measure the effectiveness and financial impact of online and offline direct response channels and conduct exploratory data mining and analysis to understand customer behavior and improve engagement.
• Execute lifetime value modeling, what-if analysis, trend evaluation, KPI optimization, and A/B testing, and deliver ad hoc analysis and other special projects as needed.

San Diego, CA

• Active member and manager of sales analysis team serving as an unbiased internal business consultant to various groups within the corporation, including executive leadership, corporate marketing, regional marketing.
• Manage executive level strategic planning discussions to define company objectives, identify sales opportunities, propose alternative marketing solutions, and advise various levels of management on tactical and.
• Create, refine, and utilize financial and analytical models, leveraging both relational and multi-dimensional databases, to perform ROI evaluations on capital expenditures, analyze marketing programs, perform new.
• Examine historical, current, and forecasted trends in consumer buying behavior in order to provide strategic guidance on the execution of an array of multi-channel promotional initiatives, new product launches, coupon.
• Lead initiative to automate and create standard operating procedures for more than 30 cyclical reports, as well as establish naming conventions for all standard metrics and improved business rules to increase the.
• Facilitated successful career development for all direct reports, achieving the promotion of each analyst by way of implementation of work tracking queue, internal and external training, tacit knowledge sharing, and.

San Diego, CA

• Utilized quantitative and qualitative analytical methods to enhance key marketing initiatives, optimize segmented pricing structures, influence consumer buying behavior, and to evaluate product and regional tests in.
• Served as analytical lead on high value innovation projects, leading to the launch of a new fountain drink platform (Coca-Cola Freestyle), the pilot launch of customer loyalty platform, an incorporated customer.
• Functioned as catalyst to and executional support of strategic business unit realignment initiative, resulting in tactical product category management, streamlined data reporting and analysis, and quicker to market.

San Diego, CA

• Utilized collaborative CRM instruments to optimize customer loyalty segmentation model and leveraged customer, coupon/offer, and POS data warehouses to process player performance and maximize B2C revenue.
• Generated customer lifetime value forecasts and integrated revenue management center, direct mail offers, and digital player tracking platform to strategically maximize hotel occupancy with optimal patrons.
• Analyzed performance data (ROI, CPN, response rates, and macro/micro market dynamics) to assess success of current projects and projected profitability of future proposals.
• Managed SMS messaging vendor evaluation project and consequent execution of a fully integrated mobile messaging and coupon platform.

Honolulu, HI

San Diego, CA

• Streamlined direct mail and email calendars in coordination with creating online ordering interface which allowed customers greater flexibility into product selection, purchase channel, and payment type.
• Improved accuracy of budget pro formas for worldwide direct mail campaigns and managed B2B forecasts to dictate marketing strategy and manage CRM.
• Synchronized direct mail marketing efforts with product inventory levels, supply chain logistics, data merge/purge schedules, and pertinent mail sorting requirements.

Master Of Business Administration - Mba, Business Administration And Management, General

Bachelor'S Degree, Business Administration And Management, General

High School Diploma