Michael Rogerson

Michael Rogerson Email and Phone Number

Technical Marketing Leader | Driving Product Marketing Excellence, GTM Strategy, and Revenue Growth in B2B Tech @ NoTraffic
Michael Rogerson's Location
Ponte Vedra Beach, Florida, United States, United States
Michael Rogerson's Contact Details

Michael Rogerson work email

Michael Rogerson personal email

About Michael Rogerson

As a Technical Marketing Leader with over 20 years of experience in B2B technology markets, I specialize in driving product marketing excellence, go-to-market (GTM) strategies, and substantial revenue growth. My career has been defined by a deep commitment to delivering innovative, customer-centric marketing solutions that not only elevate brand presence but also accelerate business success.In my role as Sr. Director of Product Marketing at Velo3D, I was instrumental in generating a $1B+ opportunity pipeline and contributing to the company’s $1B+ public valuation. By leading the integration of marketing automation tools and executing strategic GTM initiatives, I helped establish Velo3D's leadership in next-generation products.Previously, I spearheaded U.S. market expansion at SolarEdge Technologies, driving market share from under 1% to over 60% in just three years, while generating $2B+ in revenue opportunities. My leadership in product marketing and GTM strategies was crucial to the company’s $2B+ IPO success.I thrive in dynamic, fast-paced environments where collaboration with cross-functional teams drives innovation and market leadership. My expertise in enhancing analyst relations, leveraging competitive intelligence, and managing technical marketing teams enables me to consistently deliver high-impact marketing initiatives that align with both customer needs and business objectives.If you’re looking to connect on product marketing, technical marketing leadership, or driving growth in the B2B tech space, I’d love to chat!

Michael Rogerson's Current Company Details
NoTraffic

Notraffic

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Technical Marketing Leader | Driving Product Marketing Excellence, GTM Strategy, and Revenue Growth in B2B Tech
Michael Rogerson Work Experience Details
  • Notraffic
    Director Of Product Marketing
    Notraffic Oct 2024 - Present
    Palo Alto, California, Us
  • Velo3D
    Sr. Director Of Product Marketing
    Velo3D Jan 2019 - Oct 2024
    Fremont, California, Us
    For years, metal 3D Printing has been the impending innovation: big promises, slow to deliver. See how we've changed the game with new designs and a quality mindset. How far is your company from adopting the power of metal 3D Printing? You could be as close as one part away!
  • Solaredge Technologies Inc
    Director Of Marketing
    Solaredge Technologies Inc Apr 2013 - Dec 2018
    Herzliya, Israel, Il
    Today, SolarEdge is the leading inverter supplier to the US Residential market*. We achieved this by inventing an intelligent inverter solution that revolutionized the way power is harvested and managed in PV systems. The SolarEdge DC optimized inverter system maximizes power generation at the individual PV module level while lowering the cost of energy produced by the solar PV system. The SolarEdge system enables superior power harvesting and module management by deploying power optimizers to each PV module while maintaining a competitive system cost by keeping the AC inversion and grid interaction centralized using a simplified inverter. SolarEdge’s DC Optimized Inverter architecture represents a differentiated approach to inverter design resulting in a best of both worlds solution: the design flexibility and energy boost of MLPE (Module Level Power Electronics) devices combined with the cost effectiveness and simplicity of a string inverter. *GTM PV Leaderboard Q2 2015 Visit us at www.solaredge.com to find out more.
  • Nanosolar
    Sr. Product Marketing Manager
    Nanosolar Sep 2012 - Mar 2013
    Project management and Commercial negotiations for all strategic (non-glass) products for the company
  • Miasole
    Strategic Marketing Manager
    Miasole 2011 - Aug 2012
    Santa Clara, Ca, Us
    Responsible for Strategic planning, Project management and Commercial negotiations for all strategic (non-glass) products for the company
  • Applied Materials
    Strategy Manager
    Applied Materials Aug 2010 - May 2011
    Santa Clara, Ca, Us
    Coordinated the Strategy Development process for a $10 Billion company in the high tech LCD, Solar and Semiconductor industries
  • Applied Materials
    Solar Marketing Manager (Thin Film)
    Applied Materials Aug 2008 - Aug 2010
    Santa Clara, Ca, Us
    Responsible for product management and marketing of Applied's Thin Film Solar business
  • Applied Materials
    Marketing Communications
    Applied Materials Nov 2007 - Aug 2008
    Santa Clara, Ca, Us
    Create and distribute marketing collateral for internal and external customers building the SunFab brand and industry awareness of the product
  • Applied Materials
    Technical Product Manager
    Applied Materials Sep 2000 - Nov 2007
    Santa Clara, Ca, Us
    Led a team solving technical issues at strategic customer sites.Experience working in: China, Taiwan, America, Europe, Israel, Japan and Singapore. Awarded Team of the Quarter for First Quarter 2003.
  • Us Army
    Captain Artillery
    Us Army Jun 1996 - Jun 2000
    Arlington, Virginia, Us
    Second in command of a company of 179 people.Responsible for readiness of equipment valued at 1.5 million dollars.

Michael Rogerson Skills

Cross Functional Team Leadership Product Marketing Product Management Start Ups Semiconductors Strategy Solar Energy Product Development Management Business Strategy Strategic Planning Manufacturing Photovoltaics Business Development Leadership Marketing Strategy New Business Development Marketing Competitive Analysis Renewable Energy Project Management Program Management Semiconductor Industry Thin Films Executive Management Solar Pv Product Lifecycle Management Marketing Communications Inverters Product Launch Go To Market Strategy R&d

Michael Rogerson Education Details

  • Pepperdine Graziadio Business School
    Pepperdine Graziadio Business School
    Business Administration
  • Davidson College
    Davidson College
    Physics

Frequently Asked Questions about Michael Rogerson

What company does Michael Rogerson work for?

Michael Rogerson works for Notraffic

What is Michael Rogerson's role at the current company?

Michael Rogerson's current role is Technical Marketing Leader | Driving Product Marketing Excellence, GTM Strategy, and Revenue Growth in B2B Tech.

What is Michael Rogerson's email address?

Michael Rogerson's email address is mr****@****ail.com

What is Michael Rogerson's direct phone number?

Michael Rogerson's direct phone number is +151051*****

What schools did Michael Rogerson attend?

Michael Rogerson attended Pepperdine Graziadio Business School, Davidson College.

What are some of Michael Rogerson's interests?

Michael Rogerson has interest in Messaging, Marketing, Environment, Solar Industry.

What skills is Michael Rogerson known for?

Michael Rogerson has skills like Cross Functional Team Leadership, Product Marketing, Product Management, Start Ups, Semiconductors, Strategy, Solar Energy, Product Development, Management, Business Strategy, Strategic Planning, Manufacturing.

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