Experienced retail marketing executive, consistently delivering results by crafting compelling customer centric strategic vision, building innovative capabilities, and driving execution through high performing teams. Accountable for leading the full-funnel marketing strategy, planning and execution. Responsible for driving demand, building customer loyalty, and strengthening brand equity. Key Background Experience:• Leading & developing diverse team talent and performance • Developing brand vision and growth strategies• P&L Management and costs efficiencies• Business analytics and market opportunity assessments • Creating innovative integrated and personalized marketing campaigns• Developing Industry leading customer engagement, personalization & loyalty programs• Store brand product marketing • Leading and managing co-brand credit, gift card and financial services portfolios• Advancing media into highly personalized & targeted customer experiences • Multi store format brand and marketing • eCommerce & digital shopping • Pricing strategy & competitive positioning • Performance media & monetization • First Party Data Analytics
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Retired Meijer ExecutiveMeijerGrand Rapids, Mi, Us -
Vice President MarketingMeijer Jul 2018 - PresentGrand Rapids, Michigan, UsAccountable for the full-funnel marketing strategy, planning and execution. Responsible for driving demand, building customer loyalty, and strengthening brand equity. Key Team Leadership:• Marketing Strategy & Planning • Creative & Campaign Strategy • Enterprise Media, Social • Customer Engagement & Loyalty • Performance Marketing "Meijer Media" -
Vice President Customer Engagement & LoyaltyMeijer Oct 2017 - PresentGrand Rapids, Michigan, Us- Customer Marketing - Customer Engagement & Loyalty- Digital User Experience - Payment Products & Services- Marketing Analytics -
Vice President Digital Shopping & Customer MarketingMeijer Mar 2015 - PresentGrand Rapids, Michigan, UsResponsible for: - Customer Marketing - Digital Shopping- Digital / Mobile Strategy & Emerging Technology- Customer Loyalty Program (mPerks)- Marketing Analytics & Customer Data- Consumer Insights -
Vice President Customer Marketing & Emerging TechnologyMeijer Apr 2013 - PresentGrand Rapids, Michigan, UsResponsible for: - Customer Marketing & Strategy- Mobile Strategy & Execution- Customer Loyalty- Digital Savings (mPerks)'- Customer Data & Analytics- Consumer Insights- Payment Solutions Marketing- Emerging Technology -
Vice President Customer Marketing & LoyaltyMeijer Sep 2011 - Apr 2013Grand Rapids, Michigan, UsResponsible for:- Customer Marketing & Strategy- Consumer Insights- Price Strategy & Execution- Loyalty & CRM- Credit Marketing- Mobile Strategy & Execution- Digital Couponing (mperks) -
Vice President Marketing, Consumer Insights, PricingMeijer Jan 2008 - Oct 2011Grand Rapids, Michigan, Us -
Director Of Marketing Strategy, Crm, Consumer InsightsMeijer Jan 2002 - Jan 2007Grand Rapids, Michigan, Us -
Director Of EcommerceMeijer Feb 2001 - Mar 2003Grand Rapids, Michigan, Us -
Director Of Quality AssuranceMeijer Feb 1998 - Jan 2001Grand Rapids, Michigan, Us -
General Manager / CooEastern Floral Jan 1997 - Feb 1998Grand Rapids, Michigan, Us -
Sr. Director MarketingD&W Food Centers Jan 1983 - Jan 1997Us
Michael Ross Education Details
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Western Michigan University - Haworth College Of BusinessMarketing / Food Distribution -
Western Michigan UniversityBusiness Adminastration
Frequently Asked Questions about Michael Ross
What company does Michael Ross work for?
Michael Ross works for Meijer
What is Michael Ross's role at the current company?
Michael Ross's current role is Retired Meijer Executive.
What schools did Michael Ross attend?
Michael Ross attended Western Michigan University - Haworth College Of Business, Western Michigan University.
Who are Michael Ross's colleagues?
Michael Ross's colleagues are Daryl Larkin, Jeremy Bailey, Demarcus Johnson, Phillip Boyd, Lee C., David Delacruz, Jean Sobota.
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