Michael Rossini Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa, Us

- Digital Content Creation- Social Media Strategy- Principles of Marketing

Strategy:• Create the overall marketing plan for all enrollment cycles across digital and traditional marketing platforms.• Manage yearly budget and report on monthly, quarterly, and yearly basis to administration.• Manage two Graphic Designers, one Marketing Assistant, and one Copywriter.• Lead team on re-development and launch of new website, as well as SEO and conversion optimization (UX).• Manage all third-party vendors in relation to marketing, recruitment, communication, PR, and alumni.• Representative across the University and community to develop a one-voice brand strategy.Marketing:• Hand-craft all ad campaigns for the following platforms: Facebook, Instagram, LinkedIn, Snapchat, Twitter, print, podcast, audio/TV streams, Google Ads, YouTube, radio, GeoFencing.Data:• Collect, analyze and report on key performance data analytics using dashboards and metrics from Pardot, SalesForce, Google Analytics, and our social platforms. Re-target as appropriate.Communication:• Manage prospective drip e-mail campaigns through SalesForce/Pardot.• Oversee communication strategy and marketing/recruitment execution of eight departments.• Create alumni-specific communication for advancement and re-engagement purposes.

Tasked with executing the overall marketing plan for the prospective undergraduate audience in support of inquiry, visit, application, and yield goals. I manage projects both in-department as well as with our Admissions team.Other responsibilities include: - Coordinate and maintain prospect e-mail deployment for drip, opportunistic, event, and deadline reminder communication - Manage social strategy - Implement event promotion through targeted advertising campaigns - Create, collect, and report on key performance data using dashboards and metrics from Pardot, SalesForce, Google Analytics, and our social platforms - The University's resource and subject matter expert on the trends, channels, best practices, and competitor campaigns for the prospective undergraduate audience.

In the absence of a Director of Marketing, I have assumed duties across many areas including, but not limited to: - Develop and propose new initiatives for enrollment and retention - Represent the School of Business Marketing Department across the University - Direct Graphic Designer and student workers - Maintain communication across integral university and community partners - Copy-writing and layout design for all recruitment material - Create and maintain relationships with community college partners - Manage the e-mail marketing software (ConstantContact and Marketo) - Website content, page management, and re-design - Storyboard, direct, and produce videos - Design and develop promotional orders with 3rd party vendors and in-house graphics team

Responsible for overseeing social media strategies, content, digital marketing, and communication in order to connect with prospective, current, and alumni student populations. Established a six-platform stream of organic and paid social content to effectively create a relationship with targeted groups.Create & execute all digital and social ad campaigns for undergraduate and graduate programming. - Maintain CTR 4x the industry average. - Maintain CPC 1/5 of the industry average. - Increased Social following by more than 475%

Effectively developed brand recognition and established new recruitment opportunities to accelerate enrollment growth for four consecutive years. Developed and implemented a new Student Orientation Program, increasing attendance by 375%. Self-motivated and proficient in social media marketing.

Responsible for the strategic design and implementation of Rowan College At Gloucester County's new "Non-Credit Work Experience Program." Building this new program includes developing the Memorandum of Understanding (MoU), marketing devices, new concepts and outreach activities.

Responsible for customer service relations and work area inventory management.

Master Of Business Administration (Mba), Business Administration And Management, General

Mini-Mba, Digital Marketing

Bachelor'S Degree, Business Management With A Concentration In Strategy/Entrepreneurship/International Business, 3.89 Gpa

Activities and Societies: Beta Gamma Sigma Honor Society, Athenaeum Honor Society

Associate'S Degree, Business Administration

Activities and Societies: President of Student Government Association, President and Founder of A Cappella Choir, Phi Theta Kappa.

High School