Mike Rubin Email & Phone Number

Boise, Idaho, Us

• Responsible for leading an enterprise-wide strategic innovation platform across Boise Cascade's businesses, enabling Boise Cascade's unique position of being a leader in wood products manufacturing and building materials distribution.• Identify and assess the value of new technologies, new products, and new processes.• Identify, analyze and develop ideas that will lead to new partnerships, proof of concepts, and acquisitions.• Lead the generation, prioritization, and in-depth analysis of innovative ideas.• Lead strategy for cross-functional teams to effectively identify and resolve problems.• Utilize qualitative and quantitative methodologies to analyze issues that are organizationally and technically complex.• Develop and lead a stage-gate innovation process including implementing new software, tools, and technology.

New Britain, Ct, Us

* Lead stage gate innovation projects, including conducting market situational and internal assessments, competitive overviews, strategic goals, financial analysis, end-user research and action plans.* Build a strong understanding of user needs, problems and industry trends to identify and articulate actionable insights that help inform strategy and the development of new initiative ideas.* Work closely and collaboratively with the engineering, ID, insights and cross functional teams in developing and executing projects.* Facilitate ideation sessions and be a key contributor for breakthrough ideas. * Utilize high level big picture thinking to generate and pursue the right ideas and hit ambitious metrics.* Prepare financial analysis for portfolio evaluation and decision making.* Perform competitive tracking analysis and market data collection/analysis.

New Britain, Ct, Us

• Manage the entire core innovation strategic funnel and stage gate process for product development research at the 8th most innovative company in the world. • Diversify multiple strategic business unit portfolios through consumer insights, competitive and market analyses and deep understanding of emerging trends & tech.• Uncovering adjacent markets/whitespaces and sizing the opportunity.• Mine secondary landscape & consumer category segmentation to identify insights, needs & gaps.• Providing research driven recommendations on consumer needs, demands and improvements for a company that launches 5 new products every day and sells 1000 products every minute!

New Britain, Ct, Us

Designs and executes qualitative & quantitative research plans for all white space exploration and product launch research in the innovation phase. Provide data and VOC insights that support the discovery and evolution of new product opportunities and enhancements to existing products.a) Support product discovery with insights on target audiences, end user needs, emerging platforms, competitive landscape and areas of opportunity (including improving user experience on our existing platforms).b) Work with the full research staff to support product validation with usability testing, web analytics and satisfaction tracking. Methodologies include: Ethnographic/ Immersed, Observational, IDI, VOC and Focus Groups. Collaborate with channel, brand & sales teams to develop a preliminary business plan, pricing/promotions, and go-to-market strategy. Lead cross-departmental ideation sessions and communicates research findings and solid recommendations to key stakeholders - Product, Channel, Engineering and Executive Marketing teams via formal report outs.

New Britain, Ct, Us

• Determines the most efficient execution of production based on collaboration with other departments to promote an authentic brand message across strategic business units.• Plans, schedules, and ensures proper utilization of resources, locations and equipment, while monitoring costs and budgets for multimedia production.• Negotiate costs, incentives and reimbursements with outside vendors, crew, talent and locations• Arrange any necessary permissions and maintain safety guidelines, legal requirements and risk assessments.• Manage all aspects of production with vendors for photography/design, conferring with vendors concerning delivery timetables and maintaining current status of assigned projects at all times.• Oversee and direct the photography process, ensuring tasks are assigned and completed, process/documentation requirements are being met, and work is appropriately proofed and approved. • Setup, revise and manage project schedules using the agency’s project management platform (WorkFront)• Setup and lead multi-departmental production meetings to refine processes, collaborate and increase efficiency.• Work across all departments and third-party contractors to ensure media is resourced properly and deadlines/schedules are being achieved. • Build relationships with the end users and develop communication channels to locate authentic shoot locations and talent. • Analyze the media production process to identify weaknesses and increase cost efficiency• Strategize and develop content that is engaging across all mediums—sales enablement, PR, email, video, graphics, digital ads, print and social media.

New Britain, Ct, Us

Serving as a key liaison between all Strategic Business Units of DEWALT and Bostitch power tools. Coordinating between Brand, Digital, Multi-Media and Creative, I further the DEWALT and Bostitch power tool campaigns and special projects through efficiency, visibility and management of all creative assets.· Manages the master creative content calendar to track progress of assigned projects· Provides scoping of projects, project scheduling, managing and uploading of content· Manages photography and coordinates video needs for digital and traditional campaign purposes· Manages multiple schedule-critical tasks through collaboration with internal technical teams.· Maintains and updates complex archives of print, copy and digital materials.· Ensure on-time and on-budget delivery· Acts as a social media content curator, gathering and disseminating information for our brands

Elkridge, Maryland, Us

• Directs the development, production and implementation of tactical marketing plans for specific services.• Execute the day to day delivery of social media communications, email marketing campaigns, e-newsletters, invitations to marketing events, and general digital marketing.• Write and edit promotional literature, direct marketing, and Tradeshow Development.• Assist with managing advertising initiatives and media plans, creating promotional materials and graphic designs.• Contribute to generating proposals for awards.• Oversee the logistics, scheduling, and planning for a 3 day government conference. (QualityNet)• Ensure 508 compliance on all materials provided to Centers for Medicare & Medicaid Services.

Elkridge, Maryland, Us

• Development and maintenance of reports and analytics designed to analyze the financial impact of government payer reporting programs.• Development of comprehensive financial projection models (including incentive and penalty impact) to assist Centers for Medicare & Medicaid Services in short- and long-term financial and strategic planning.• Preparation of on-demand analytics and ad-hoc reports on program compliance and financials• Management of multiple on‐going projects and preparation of presentations of findings and recommendations• Development and dissemination of the CMS correspondence and validation of information with in the appropriate tools.

Los Angeles, Ca, Us

• Develop and execute a marketing strategy to spread awareness.• Provide orientations and presentations to corporate executives and the general public.• Promote recruitment, event logistics, and fundraising support.• General development of promotional and social media

English Teacher• Classroom management;• Planning, preparing and delivering lessons to a range of classes and age groups;• Preparing and setting tests, examination papers, and exercises;• Marking and providing appropriate feedback on oral and written work;• Devising, writing and producing new materials, including audio and visual resources;• Organizing social and cultural activities such as sports competitions, school parties, dinners and excursions;• Attending and contributing to training sessions;• Participating in marketing events for the language school;• Preparing information for inspection visits and other quality assurance exercises.

Toronto, Ontario, Ca

•Provided customer service in fast-paced environment, servicing nationwide accounts.•Identified and escalated high risk cases.•Negotiated and set up service with clients’ nationwide, expanding the number of accounts and building the client base.•Renewed, extended and audited accounts with service providers and clients by maintaining good business relationships and finding the best possible solution for customers.•Provided efficient and effective fleet management as a key member of a customer service team.•Chosen for the development of the Reward and Recognition Team to motivate and recognize employees

Morristown, New Jersey, Us

• Hosted and provided exceptional service for clients and customers• Recruited and screened potential marketing candidates• Validated information and entered it into the company database • Conducted interviews and survey questionnaires in order to meet the clients specific quotas

Birmingham, Al - Alabama, Us

• Assisted in marketing of the newest line of Fuze beverages • Traveled to local health clubs and shopping centers to promote FUZE• Organized field marketing plans

Ba, Business Technical Administration

Transferred, Business Entrepreneurship