Michael Ruiz Email & Phone Number

Elyria, Oh, Us

Chicago, Illinois, Us

● Drive new, profitable, business ventures in the region and channels by showcasing the value ofpartnering with True Value to independently owned hardware stores while facilitating theconversion of these stores from competing brands.● Secured multiple multi-year conversion and new store deals, resulting in annual revenue generation ranging from $350k to $750k each.● Spearheaded the strategic branch partnership initiative, utilizing data analytics to identify/engagetargeted multi-store owners. Advocated core metrics and collaborated on creating a customer-centric presentation for a selected group of customers.● Led a team in reimagining the Young Retailers event for the Spring 2024 True Value Show.● Enhanced speed to revenue via revamp of the prospecting process by designing a CRM-basedcall report form, developing comprehensive guides and documentation, and crafting collateral andstandard operating procedures.● Collaborated across departments on key initiatives, such as the branch partnership program,refining the prospecting process, executing surveys to gather data internally or from customers.● Partnered with RSMs to coach best practices with teams in prospecting/CRM maintenance and to ensure CRM excellence and identify the ideal customer.

Chicago, Illinois, Us

● Collaborated with business owners to enhance profitability and secure new business opportunities while demonstrating value as a business consultant and account manager.● Cultivated strong customer relationships within the True Value family, showcasing the benefits ofpartnership and success.● Coordinated cross-departmental efforts to drive the development of innovative projects, with aspecific focus on the commercial industrial business segment.● Managed order processing, bids, invoicing, and communication with a National account,facilitating seamless operations for both True Value and the customer.● Provided strategic guidance to businesses navigating the retail environment/supply chaindisruptions during the pandemic.● Expanded the client base by acquiring multiple non-traditional commercial, industrial, and grocerycustomers.● Achieved consistent territory growth year-over-year.● Assisted colleagues in securing business by leveraging expertise in Lawn & Garden andcommercial sales.● Established a national account partnership with 80+ locations, driving significant business growth.

● Identified and capitalized on new business opportunities nationwide and internationally, resultingin expanded market reach and revenue growth.● Orchestrated successful trade shows by overseeing event bookings, accommodations, managingprint and promotional materials, coordinating booth setup/breakdown, and handling all show-related responsibilities.● Established a nationwide business partnership on a "build your own part" website platform,enhancing customer engagement and driving sales.● Secured key projects from customers to spearhead the development of innovative aquaticdefense products for the new generation, contributing to business growth and market leadership.● Pioneered the establishment of new business in Canada with another distributor, overcomingchallenges such as exchange rates and fostering successful partnerships for mutual benefit.

● Optimized inventory management processes for on-time customer deliveries, resulting inincreased customer satisfaction.● Drove sales revenue growth by collaborating Collaborated with distributors and growers.● Cultivated new business partnerships in assigned territories by establishing mutually beneficialrelationships.● Rescued multiple accounts from delivery mismanagement issues, resolving delivery-relatedchallenges.● Re-engaged lost customers to improve retention, resulting in increased customer loyalty.● Expanded territory to include Michigan and Indiana, building new partnership and driving revenuegrowth.

Elyria, Ohio, Us

● Expanded national presence and enhanced brand visibility by providing sales and applicationsupport for all products and onboarding new dealers.● Achieved 18% growth in company sales over 3 years, surpassing the previous 5-year average of2.5%.● Successfully grew dock product line by 40% in ales within the first year.● Designed 3 custom products tailored to industry needs, including blackout door for greenhouseindustry, magnetic bug screen for semi-truck enclosure for Frito-Lay, and dock pillow to seal gapsaround dock levelers and to decrease loss of climate.● Secured a major project with Pepsi, implementing Gateway’s doors in all facilities nationwide,achieving the largest purchase order to date.

●Successfully matched customers with the ideal brush for their specific applications, ensuring aperfect fit every time.● Proactively engaged in networking activities with diverse companies to expand the reach andgrowth of Wakefield Brush.● Instrumental in establishing a partnership with a national company, resulting in the successfullisting and sale of our products on the Sears online platform.● Demonstrated expertise in sales, customer service, and overseeing manufacturing and shippingoperations, including managing UPS logistics.● Managed all aspects of trade shows, from setup to execution and breakdown, ensuring aseamless and impactful presence.● Participated in various guild functions to enhance the brand visibility and reputation of WakefieldBrush within the community.

Amherst, Ohio, Us

● Conducted successful outside sales and cold calling initiatives targeting Police, Fire, and EMSDepartments to promote medical and tactical gear solutions.● Scheduled appointments and sales calls with both new and existing customers to introduce themto new products and advancements in the industry. Demonstrated expertise in selling a diverse range of products, including 5.11 Tactical gear andZoll medical equipment, achieving consistent sales targets.● Collaborated with Lorain County Community College (bookstore) to feature our products,enabling students to use financial aid for purchases, resulting in the standardization of uniformsfor all paramedic and EMS students in the LCCC program.