Michael Ruotolo Email & Phone Number

West Chester, PA, US

Pompano Beach, FL, US

Part of executive leadership team building out a goto market strategy for franchising our Brand - www.thebullbag.comCheck it out!

Canonsburg, Pennsylvania, US

• Senior leader within a SaaS healthcare patient engagement start-up, integrating medication adherence and affordability solutions into health system EHRs
• Responsible for overall sales and marketing, developing a go-to-market strategy from design to execution
• Built a high performing team that included Regional Sales Directors, Director of Partnerships, Marketing Manager and Digital Marketing Specialist, quickly developing a pipeline of 4X first year projections, signing 9.
• Implemented new CRM (HubSpot) and other digital tools to facilitate sales, marketing, and service activities which enabled increased market transparency, improved customer insight, and the establishment of focused.
• Developed territory and compensation plans to attract and retain a high performing sales team
• Led conversion of legacy solution from on-premise software to SaaS model

Fort Washington, PA, US

• Sales leadership for SaaS based Electronic Health Records, Practice Management Systems, Revenue Cycle Management, and Patient Engagement Solutions producing $20MM ARR
• Provided leadership and professional development opportunities to 10-person sales and business development team, consistently ensuring accurate forecasts to achieve monthly and quarterly objectives
• Identified talent and recruited top-performing sales team, lending expertise and industry knowledge to improve individual performance which contributed to an increase in sales conversion rates of over 20%
• Created several CRM (Salesforce) workflow process improvements with 100% adoption within 3 months
• Deployed significant reorganization through designing roles, territories, and compensation plans, leading to team to achieve 110% of quota

Forchheim, DE

• Directed the strategy and sales of Clinical Decision Support, Artificial Intelligence, and Analytics SaaS solutions aimed at creating operational, financial, and clinical efficiencies for Health System radiology.
• Created sales plans and strategies, developed forecasts, budgets, and operating plans for product sales channels which enabled team to increase deal flow and sales conversions
• Lead territory and account plan reviews based on changing market, customer conditions, and competitive activity
• Provided ongoing guidance to a team of 4 Digital Solution Executives who provided solution expertise, demo support while managing my own quota
• Created annual revenue of $10M from a go to market strategy

• Worked as part of Senior leadership team that raised over $4M of Series A funding from New York VC Firm.
• Developed go-to market strategy for a Reusable Dumpster which included commercial and retail sales models.
• Responsible for all financial projections, funding allocation, salesforce development and training
• Built out CRM (Salesforce) for Sales, Service, and e-commerce
• Built out Sales model which included B to B and B to C models
• Help penetrate large retail operations such as Ace Hardware and Home Depot

Winterville, NC, US

• A founding member of team which enabled the go-to-market strategy for an organizational start-up that became the industry leader for medical device integration into hospital, surgery center and ambulatory EHRs growing.
• Accountable for all Sales strategy, pricing, lead generation and leadership of 10-person sales and business development team
• Contributed to the development of organizational processes and standards for company-wide quality initiatives to enable significantly expedited approval of 510K certification
• Provided leadership, mentoring and strategic direction to sales team, managing and executing 3 of the largest deals in company history which enabled every team member to achieve quota in 2012 and 2013
• Implemented hiring standards, performance expectations, and compensation plan for Inside Sales team, increasing qualified leads by 50%
• Forged a culture of teamwork which helped achieve “best places to work” in 2012 and 2013

Director of Sales and MarketingDeveloped and Managed Sales and Marketing for Emergency Department Information System Organization nationwide