President
CurrentBTI conducts more independent research on how clients acquire, manage, and evaluate their professional service providers than virtually anyone. BTI identified the 17 activities statistically proven to drive superior client relationships. Our unique methods and approach have propelled over 25 years of fact-based research on buyers and sellers of professional services. We benchmark how Fortune 1000 companies buy, how professional services firms sell, and how to manage service provider performance.We examine the market from the client's perspective. Our proprietary methods include open-ended interviews with high-level executives and decision makers, carried out by highly trained senior interviewers. These are not to be confused with check-off-the-box-surveys. Our reports and findings are based on what your clients and users say: we don't put words in their mouths and we don't look to third parties to report what your clients are saying.Specifically, BTI provides the most compelling:Custom Client Feedback InterviewsClient Service AssessmentsBrand PerformanceBrand HealthMarket AssessmentsStrategic Competitive AnalysisBusiness Development ResearchPerformance BenchmarkingBTI Client Focus Boot CampsStrategic Planning