Michael Latham Email & Phone Number

People and Places. That pretty much sums me up.I’m interested in what makes people tick and gain inspiration by discovering places that excite and fuel the imagination. Combine the two together to ignite my passion for creating meaningful and inspiring places that connect and energise people.With 15 years of senior property marketing expertise in top-tier public and private organizations, I have successfully led a diverse range of project teams, spanning greenfield master planned communities, large scale apartment projects, mixed-use developments and shopping centres. I specialise in reinvigorating property brands, capturing market attention, attracting new customers, and driving revenue growth. With a collaborative approach and an ability to identify untapped opportunities, I lead with energy, curiosity, and positivity, fostering teamwork and respect....................................................................Branding and placemaking- Launched over $15billion of property assets to market, including over fifty regional greenfield master planned communities, Town Centres, shopping centres and luxury inner-city apartments.- Developed placemaking and marketing vision for $1.5billion, 2000-unit greenfield Gold Coast project, incorporating Green Star accreditation. - Rebranded Harbour Town Premium Outlets, significantly increasing MAT sales and traffic.- Rebranded Meriton within five months from ideation to rollout.Marketing strategy and campaigns - Devised hundreds of lead generation and awareness building integrated marketing campaigns, incorporating research, agency management, media buying, creative rollout, social media, PR and campaign analysis.- Achieved record land sales and lead enquiry in FY22 despite COVID-19 slowdown.- Won AMI Award for Marketing Excellence for Consumer Insight.Operational efficiency- Developed “speed to market” strategy for Meriton, ensuring scalability, enabling launch of $3b assets across five projects in 14 months.- Implemented multiple “hygiene” processes such as Net Promoter Score, streamlined accounting codes, qualitative research, traffic counting and data systems, milestone and annual reporting to enhance analysis capabilities.Team leadership- Restructured teams, reviewing individual capability and providing mentoring for higher performance.- Managed teams through GFC and COVID-19 lockdown, reviewing strategies, budgets and fostering collaboration and connection. - Raised $80,000 and enhanced staff morale during COVID-19 lockdown through “Steptember