• Led fully operational team of 15+ dedicated marketers in channels SEA, Paid Social, CRM, Display, SEO and Offline Marketing driving customer acquisition and retention in 10+ international markets incl. the US• Implemented holistic measurement setup incl. server-side web-tracking, tag management, custom multi-touch attribution, CLV modeling, MMM as well as extensive reporting suite• Defined the media buying and success measurement strategy across all sales channels (Online DTC, wholesale, retail) making use of various ATL and BTL marketing channels incl. Retail Media• Diversified the Marketing Mix to decrease dependency on Meta establishing several new customer acquisition channels (Display, Affiliate Marketing, Partnerships)• Established cross-functional creative operations squad to ensure fully functional loop of ad briefing, production, delivery and performance analysis• Increased customer retention by optimizing lifecycle flows, loyalty programs and subscription as well as increasing incremental reach by building out WhatsApp and improving marketability

• Lead and develop the global Performance Marketing team with 60+ passionate marketers in channels SEA, SEO, Programmatic Display, Paid Social and Offline Marketing• Full P&L responsibility managing a multi-million advertising budget across 40+ markets with the goal to acquire and retain more customers at lower cost• Worked with the Marketing Technology team developing systems that auto-optimize at scale including bid, budget and creatives which saved millions of inefficient advertising spend• Improved the internal attribution model methodology with extensive incrementality testing, implementing cross-device tracking and adjustments for privacy updates (GDPR, iOS 14.5)• Grew new customer acquisitions by 75% while decreasing cost per acquisition by -24% YoY via optimized channel strategy, rigorous testing and improved marketing tech stack• Developed ROI-based as well as upper funnel steering approaches moving away from a pure acquisition/direct response focus to increase impact and sustainability of digital channels

• Regional Marketing lead for the Europe and Americas segments with 14 brands in 23 countries with the mission to strengthen marketing strategy and execution across all marketing disciplines• Set and reviewed marketing strategy and mix, budget and performance with the goal to inspire and influence CMOs of DH’s local brands to reach their ambitious growth targets • Regular deep dives into individual markets to generate insights taking into account all aspects of the business (sales, logistics, pricing, product) to surface strategic gaps and opportunities• Accelerated acquisition growth in Europe from 14% to 41% YoY and Americas from 11% to 61% YoY by scaling new markets and driving innovative tactics and strategies in competitive markets• Guided DH Germany’s marketing team through M&A process and €930m sale to Takeaway.com

• Regional Marketing lead for the Europe and Americas segments with 14 brands in 23 countries with the mission to strengthen marketing strategy and execution across all marketing disciplines• Set and reviewed marketing strategy and mix, budget and performance with the goal to inspire and influence CMOs of DH’s local brands to reach their ambitious growth targets • Regular deep dives into individual markets to generate insights taking into account all aspects of the business (sales, logistics, pricing, product) to surface strategic gaps and opportunities• Accelerated acquisition growth in Europe from 14% to 41% YoY and Americas from 11% to 61% YoY by scaling new markets and driving innovative tactics and strategies in competitive markets• Guided DH Germany’s marketing team through M&A process and €930m sale to Takeaway.com

• Rebuilt the Marketing team for DH’s operations in Austria (“mjam”) from scratch to a total of 8 marketers in Online Marketing, TV/Offline Marketing, CRM, Brand, Social Media and PR• Scaled and optimized acquisition and retention activities, brand strategy/management as well as product-related conversion optimization• Developed hyperlocal burst campaign approach that enabled the business to win back major cities from competition which was later adopted by other DH brands as company-wide best practice• Rebranded mjam as challenger brand following a jester archetype including new color, logo and font to stand out versus established market leader• Enabled turnaround of the business from negative YoY growth to +40% YoY in acquisition and +27% YoY in revenues closing the strong gap to biggest competitor

Leading a team of 5 marketers in the channels SEM/SEA, Mobile Marketing, Display Marketing and Affiliate Marketing for Delivery Hero in Germany (Lieferheld / www.lieferheld.de & Pizza.de / www.pizza.de).Responsible for optimizing marketing performance in all channels by increasing web and app conversion rates as well as establishing an excellent performance tracking, reporting and tag management.

Teamlead Display Marketing (Reach & Remarketing, GDN, RTB, Mobile) and Affiliate Marketing (Networks and cooperations) for all Delivery Hero markets (DE; AT; CH; SE; FI; PL; IN; MX; AU; CN; KR)

SEM, Display Marketing, Facebook Marketing in all DailyDeal countries (D; AT; CH)

Display Marketing, Facebook Marketing, Email Marketing in all eDarling countries (DE, AT, CH, BE, FR, ES, IT, NL, PL, SE, TR, RU) and betterDate in DE