A dynamic and strategic business leader with a career-long record of success in driving brand direction, revenue growth and product launches, navigating through long-term transformation and expansion in Canada.I evaluate and execute cutting-edge strategies to grow sales, turn around business, and reduce costs and inefficiencies. My expertise encompasses overseeing product innovation, improving production processes, streamlining operational spend, and revamping marketing strategies.I bring to C-level discussions the ability to identify new market trends and align product and brand strategy to meet consumer demand. As a bottom-line oriented executive with a unique combination of intuitive and critical thinking skills, I provide first-rate guidance in strategic planning, lead major initiatives and take calculated risks based on thorough market analysis.I’m also a builder and leader of strong, dedicated teams who provides sound guidance and insight to internal teams to lift up the next generation of leaders and innovative thinkers.