Serve as the primary contact for distributor markets for marketing planningDevelop understanding of the different markets (retailer landscape, local economy, by actively participating in Sales calls with distributors, and share back learnings with the rest of the International Marketing teamCollaborate closely with the Int’l Marketers to get a full understanding of global marketing plans for each brand as well as the corresponding creative assets (e.g. TVCs, digital banners developed for each active brand) and walk distributors through these plans and assets during the Sales calls to provide guidanceCollaborate with distribution partners to identify their needs in terms of marketing tools and assets and liaise with the International Marketers to create thoseFunnel the deliverables needed from distribution partnersGather from International Marketers information required from distributors and attached deadlinesConsolidate and organize in a monthly calendar, and discuss with the Territory Managers to identify the most effective way to approach distributorsGather distributors’ marketing plans and share back with Int’l MarketersCollect, organize and analyze the quarterly marketing spends from distributors, and report back to the Territory Managers potential issuesActively support the creation and on-going management of International Line ListsManage a selection of line lists and be responsible for updating them on a weekly basis, based on the information shared by the Global Brand TeamSupport and mentor International Sales and Marketing Coordinators

Led Change Management Implementation and the Cost Reduction Program, corporate and cultural initiatives to improve processes and reduce expenses related to Assets Creations and Displays in the six Home Appliances brands, including Mr. Coffee and Oster. Project manager lead for assets creation, displays, and photo/video production. • Drove Home Appliances assets creation production management and budget. • Partnered with project managers to have visibility on the upcoming projects 18 months in advance for visibility, better planning and forecast.• Managed communication with the site experience team providing visibility for upcoming projects impacting brand.com. • Supported display logistics and display budget management. • Successfully implemented processes for content calendar six months in advance, overperforming roadmap timeline.Key Accomplishments: Led team that identified alternatives to reduce costs for Brand and Product teams. Personally negotiated pricing for alternatives which resulted in reducing the 2022 budget by 30% which met annual goal in Assets Creation. Member of leadership team who led a complex change management initiative in 2020 transitioning sales and marketing to primarily digital marketing with a remote workforce. Led marketing team in creating written content and conducted training for the organization. Transition was successful changing the cultural as well.

Marketing team leader. Managed multimillion-dollar budget. Supported sales on the execution of business plans for each of the LATAM regions. Partnered with licensors for distribution deals and contracts for the Latin America region. • Identified the needs of our markets by receiving feedback from our consumers and analyzing the trends of the markets. • Actively supported the sales team with the tools they needed to achieve their goals by providing them with marketing materials, power point and video presentations, and keeping them up to date with the latest products and features.• Developed and executed social media strategies and campaigns, integrating both digital and traditional marketing efforts. Wrote scripts and directed audio and video editing for digital and social media advertisement.Key Accomplishments: Developed online campaign for seasonal promotions, including creative process for pre-roll, mid-roll, and post-roll ads. This resulted in 12.3% sales. Reached agreements with professional sports teams, colleges, and event organizers to promote products in tournaments, events and conventions. Led the change of corporate culture and new management system implementation during and after the 2020’s global health emergency.

Provided CRM administration including data entry and reporting. Collaborated in the development of products lines by uncovering market insights and opportunities. Ad-hoc reporting analyses to produces insights to the brand team including trend analyses and pricing. Partnered with BI team to recommend and develop improvements to the dashboards.• Kept customer records and sales reports to ensure efficiency. Reported changes on customers behaviors and prices in the region. Followed up with customers to gather insights and data. Used data to identify new markets and customers in those markets.Key Accomplishments: Successfully identified new customers for the Caribbean Islands that resulted brand presence in the region. Updated the information in the CRM, cleaned about 20% of outdated profiles. Identified potential new customers by building and keeping good relationship with current ones