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Strategic Marketing, Systems Engineering, Product & Program ManagementExcel at engaging customers to understand their applications, identify their unmet product needs, and translate those needs into product concepts, market requirements documents, and detailed product requirements specifications.Evaluate market TAM/SAM. Complete competitive analysis. Generate and present business plans.Increase corporate visibility & credibility, access strategists, identify trends, and influence standards to achieve corporate goals through participation in international standards and industry forums.Equally adept at forming and leading cross-functional product development teams to meet customers' needs for functionality, reliability, availability, and cost.I prefer small, high growth organizations where the combination of my technical and market knowledge, initiative, problem-solving skills and passion for achievement produce exceptional results.Specialties: Product MarketingSystems Engineering (telecom systems and ASICs/SoCs)Program and Product ManagementCommunications Technology:- Ethernet (GbE, 10/40/100GE, 802.1/3, 1588v2 PTP, SyncE)- Packet over G.709 OTN (10/40/100G), WDM- EPON, 10G EPON, GPON, XG-PON- SONET/SDH (155 Mb/s to 40Gb/s), GFP, VCAT/LCAS- Fibre Channel, FICON, ESCON- SoC ASIC / ASSP specificationInternational standards & industry forums:- ITU-T, ATIS (T1X1), MEF, IETF, OIF, IEEE
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Sr. Product Marketing ManagerAfl Jan 2011 - PresentProduct marketing for fiber optic test, measurement and inspection equipment. -
Sr. Strategic Marketing Manager, Office Of CtoVitesse Semiconductor Feb 2007 - Dec 2010- Develop product strategy & roadmap for packet over OTN/WDM ASSP/SoCs.- Engage customers to refine & prioritize product features, cost, availability.- Generate MRDs.- Analyze competitor's. Identify opportunities for competitive differentiation.- Evaluate TAM/SAM. Prepare & present product development business cases.- Ensure product requirements meet market requirements.- Grow Vitesse participation in ITU-T to increase visibility & credibility with customers.- Focus on Ethernet & packet transport over OTN/WDM.- Understand IEEE 802.1/3, ITU G.709, WDM, Ethernet (GbE, 10/40/100GE, classification, policing, shaping, protection, OAM, EEE), 1588v2 PTP, EPON/GPON. -
Sr. Director, Product MarketingCrimson Microsystems May 2005 - Nov 2006PRODUCT PLANNING: Engage strategic thinkers within telecom carrier and equipment manufacturer markets to identify unmet or inadequately met needs which can be addressed by new or derivative semiconductor devices. Translate needs to product concepts and requirements. Generate business cases to justify new product developments.PRODUCT LAUNCH: Manage development of launch materials (datasheets, sales training, press releases and other PR, etc.). Plan and execute launch.PRODUCT SUPPORT: Manage application engineering support for launched products (customer assistance, app notes, design guides, etc). -
Manager, Systems Engineering & Principal Systems EngineerAmcc 2000 - 2004- Engaged customers to understand applications and unmet needs.- Developed product line strategy and business cases (with product marketing).- Translated customers needs into detailed product specifications for complex, multi-million gate SoC ASIC/ASSPs, including SONET/SDH framers (OC-3/12/48/192, VCAT/LCAS), Packet- and Ethernet-over-SONET GFP/HDLC/ATM mappers.- Drove international standards participation to increase corporate visibility and credibility, access strategic thinkers, identify trends, and influence standards to achieve corporate goals. -
Program Manager & Sw Engineering ManagerTektronix 1995 - 2000- Formed and led cross-functional teams to successfully conceive, develop and launch high-speed optical telecommunications test instruments.- Improved SW Eng productivity by increasing staff understanding of product applications, focusing staff on meeting customers needs, and developing organization's skills and processes. -
Engineering ManagerTtc 1989 - 1995- Led development of Fiber optic and telecommunications test instrumentation -
Vp, Engineering & Co-FounderIntelco 1985 - 1989Fiber Optic & T1 test instrumentation; Acquired by TTC. -
Software EngineerRaytheon 1977 - 1980
Michael Scholten Skills
Frequently Asked Questions about Michael Scholten
What company does Michael Scholten work for?
Michael Scholten works for Afl
What is Michael Scholten's role at the current company?
Michael Scholten's current role is Sr. Product Marketing Manager at AFL.
What is Michael Scholten's email address?
Michael Scholten's email address is sc****@****ast.net
What is Michael Scholten's direct phone number?
Michael Scholten's direct phone number is +197845*****
What skills is Michael Scholten known for?
Michael Scholten has skills like Product Marketing, Ethernet, Telecommunications, Gpon, Otn, Asic, Fiber Optics, Product Management, Ieee, Optical Fiber, Soc, Wireless.
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Michael Scholten
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